AN ASSESSMENT OF PRIOR DESTINATON CHARACTERISTICS IN CANAKKALE: AN A’WOT APPLICATION

In the globalization world and increasing competitive, destination marketing and strategic decision period have been a capital importance for tourism. Also, gaining a competitive advantage as a destination could be possible when the attractiveness of destination is identified and evaluated at first....

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Autores principales:	Mustafa BOZ, Ezgi KARAKAŞ
Formato:	article
Lenguaje:	DE EN FR TR
Publicado:	Fırat University 2019
Materias:	ahp swot a’wot destination marketing canakkale tourizm Social Sciences H Social sciences (General) H1-99
Acceso en línea:	https://doaj.org/article/cf2826030a164879b6ff2e50cbae57ea
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spelling	oai:doaj.org-article:cf2826030a164879b6ff2e50cbae57ea2021-11-24T09:20:46ZAN ASSESSMENT OF PRIOR DESTINATON CHARACTERISTICS IN CANAKKALE: AN A’WOT APPLICATION2148-416310.9761/JASSS7047https://doaj.org/article/cf2826030a164879b6ff2e50cbae57ea2019-08-01T00:00:00Zhttps://jasstudies.com/index.jsp?mod=tammetin&makaleadi=1280272769_23-Do%C3%A7.%20Dr.%20Mustafa%20Boz.pdf&key=28302https://doaj.org/toc/2148-4163In the globalization world and increasing competitive, destination marketing and strategic decision period have been a capital importance for tourism. Also, gaining a competitive advantage as a destination could be possible when the attractiveness of destination is identified and evaluated at first. In order to improve a destination in the fastest way, it is also quite important to prioritize the specified attractiveness of destination. Then, the prior strategic steps which should be taken could be identified. In this study; Çanakkale, having a quite significance with its historical, cultural and natural resources, is analyzed. This research consists of two parts. In the first part, SWOT analysis of Çanakkale is firstly implemented to evaluate its current tourism situation based on the literature. In the second part, acquired factors are integrated with Analytic Hierarchy Process (AHP) through the survey results of tourism experts living in Canakkale. As a consequence, it is aimed to determine the strategic decisions should be made and the factors should be prioritized for tourism evaluation of Çanakkale. Based on the research results, the principal destination characteristics which are the historical richness of Çanakkale having national and international importance for thousands of years as Troy and Gallipoli are determined. As a result, the highest prior strategic decision is defined as advertising this historical richness in a best way.Mustafa BOZEzgi KARAKAŞFırat Universityarticleahpswota’wotdestination marketingcanakkale tourizmSocial SciencesHSocial sciences (General)H1-99DEENFRTRJournal of Academic Social Science Studies , Vol 10, Iss 58, Pp 337-350 (2019)
institution	DOAJ
collection	DOAJ
language	DE EN FR TR
topic	ahp swot a’wot destination marketing canakkale tourizm Social Sciences H Social sciences (General) H1-99
spellingShingle	ahp swot a’wot destination marketing canakkale tourizm Social Sciences H Social sciences (General) H1-99 Mustafa BOZ Ezgi KARAKAŞ AN ASSESSMENT OF PRIOR DESTINATON CHARACTERISTICS IN CANAKKALE: AN A’WOT APPLICATION
description	In the globalization world and increasing competitive, destination marketing and strategic decision period have been a capital importance for tourism. Also, gaining a competitive advantage as a destination could be possible when the attractiveness of destination is identified and evaluated at first. In order to improve a destination in the fastest way, it is also quite important to prioritize the specified attractiveness of destination. Then, the prior strategic steps which should be taken could be identified. In this study; Çanakkale, having a quite significance with its historical, cultural and natural resources, is analyzed. This research consists of two parts. In the first part, SWOT analysis of Çanakkale is firstly implemented to evaluate its current tourism situation based on the literature. In the second part, acquired factors are integrated with Analytic Hierarchy Process (AHP) through the survey results of tourism experts living in Canakkale. As a consequence, it is aimed to determine the strategic decisions should be made and the factors should be prioritized for tourism evaluation of Çanakkale. Based on the research results, the principal destination characteristics which are the historical richness of Çanakkale having national and international importance for thousands of years as Troy and Gallipoli are determined. As a result, the highest prior strategic decision is defined as advertising this historical richness in a best way.
format	article
author	Mustafa BOZ Ezgi KARAKAŞ
author_facet	Mustafa BOZ Ezgi KARAKAŞ
author_sort	Mustafa BOZ
title	AN ASSESSMENT OF PRIOR DESTINATON CHARACTERISTICS IN CANAKKALE: AN A’WOT APPLICATION
title_short	AN ASSESSMENT OF PRIOR DESTINATON CHARACTERISTICS IN CANAKKALE: AN A’WOT APPLICATION
title_full	AN ASSESSMENT OF PRIOR DESTINATON CHARACTERISTICS IN CANAKKALE: AN A’WOT APPLICATION
title_fullStr	AN ASSESSMENT OF PRIOR DESTINATON CHARACTERISTICS IN CANAKKALE: AN A’WOT APPLICATION
title_full_unstemmed	AN ASSESSMENT OF PRIOR DESTINATON CHARACTERISTICS IN CANAKKALE: AN A’WOT APPLICATION
title_sort	assessment of prior destinaton characteristics in canakkale: an a’wot application
publisher	Fırat University
publishDate	2019
url	https://doaj.org/article/cf2826030a164879b6ff2e50cbae57ea
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AN ASSESSMENT OF PRIOR DESTINATON CHARACTERISTICS IN CANAKKALE: AN A’WOT APPLICATION

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