Analisis Kelayakan Finansial dan Strategi Pengembangan Teh Gaharu di Kabupaten Bangka Tengah (Studi Kasus: Teh Gaharu “Aqilla” Gapoktan Alam Jaya Lestari)

<p><em>This study aims to analyze feasibility of </em><em>agarwood tea business, to describe marketing strategies of agarwood tea, and to analyze the business development strategy of agarwood tea "Aqilla" Gapoktan Alam Jaya Lestari in Lubuk Pabrik Village, Central B...

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Autor principal:	Eni Karsiningsih
Formato:	article
Lenguaje:	EN
Publicado:	Universitas Muhammadiyah Yogyakarta 2016
Materias:	agarwood tea development strategy Agriculture S Agriculture (General) S1-972 Business HF5001-6182
Acceso en línea:	https://doaj.org/article/d031fec6a6564c0cbd8bf69f1a180145
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spelling	oai:doaj.org-article:d031fec6a6564c0cbd8bf69f1a1801452021-12-02T11:59:10ZAnalisis Kelayakan Finansial dan Strategi Pengembangan Teh Gaharu di Kabupaten Bangka Tengah (Studi Kasus: Teh Gaharu “Aqilla” Gapoktan Alam Jaya Lestari)2407-814X2527-923810.18196/agr.2235https://doaj.org/article/d031fec6a6564c0cbd8bf69f1a1801452016-12-01T00:00:00Zhttp://journal.umy.ac.id/index.php/ag/article/view/2280https://doaj.org/toc/2407-814Xhttps://doaj.org/toc/2527-9238<p><em>This study aims to analyze feasibility of </em><em>agarwood tea business, to describe marketing strategies of agarwood tea, and to analyze the business development strategy of agarwood tea "Aqilla" Gapoktan Alam Jaya Lestari in Lubuk Pabrik Village, Central Bangka Regency. The method used was a case study. Research shows that agarwood tea business conducted by Gapoktan Alam Jaya Lestari is feasible with a value of NPV Rp. 585,122,261; Net B/C worth 3.6, and IRR worth 40.73%, and the payback period for 4 years and 11 months 8 days. Market penetration strategy used by Gapoktan Alam Jaya Lestari is slow penetration strategy. Agarwood Tea business development strategies that should be done is an aggressive strategy (Growth Oriented Strategy) by improving service, expanding the marketing network, improving the quality and quantity of agarwood tea, adding a variety of flavors, obtaining additional capital, and receiving guidance and assistance from the local government.</em></p>Eni KarsiningsihUniversitas Muhammadiyah Yogyakartaarticleagarwood teadevelopmentstrategyAgricultureSAgriculture (General)S1-972BusinessHF5001-6182ENAgraris: Journal of Agribusiness and Rural Development Research, Vol 2, Iss 2, Pp 143-151 (2016)
institution	DOAJ
collection	DOAJ
language	EN
topic	agarwood tea development strategy Agriculture S Agriculture (General) S1-972 Business HF5001-6182
spellingShingle	agarwood tea development strategy Agriculture S Agriculture (General) S1-972 Business HF5001-6182 Eni Karsiningsih Analisis Kelayakan Finansial dan Strategi Pengembangan Teh Gaharu di Kabupaten Bangka Tengah (Studi Kasus: Teh Gaharu “Aqilla” Gapoktan Alam Jaya Lestari)
description	<p><em>This study aims to analyze feasibility of </em><em>agarwood tea business, to describe marketing strategies of agarwood tea, and to analyze the business development strategy of agarwood tea "Aqilla" Gapoktan Alam Jaya Lestari in Lubuk Pabrik Village, Central Bangka Regency. The method used was a case study. Research shows that agarwood tea business conducted by Gapoktan Alam Jaya Lestari is feasible with a value of NPV Rp. 585,122,261; Net B/C worth 3.6, and IRR worth 40.73%, and the payback period for 4 years and 11 months 8 days. Market penetration strategy used by Gapoktan Alam Jaya Lestari is slow penetration strategy. Agarwood Tea business development strategies that should be done is an aggressive strategy (Growth Oriented Strategy) by improving service, expanding the marketing network, improving the quality and quantity of agarwood tea, adding a variety of flavors, obtaining additional capital, and receiving guidance and assistance from the local government.</em></p>
format	article
author	Eni Karsiningsih
author_facet	Eni Karsiningsih
author_sort	Eni Karsiningsih
title	Analisis Kelayakan Finansial dan Strategi Pengembangan Teh Gaharu di Kabupaten Bangka Tengah (Studi Kasus: Teh Gaharu “Aqilla” Gapoktan Alam Jaya Lestari)
title_short	Analisis Kelayakan Finansial dan Strategi Pengembangan Teh Gaharu di Kabupaten Bangka Tengah (Studi Kasus: Teh Gaharu “Aqilla” Gapoktan Alam Jaya Lestari)
title_full	Analisis Kelayakan Finansial dan Strategi Pengembangan Teh Gaharu di Kabupaten Bangka Tengah (Studi Kasus: Teh Gaharu “Aqilla” Gapoktan Alam Jaya Lestari)
title_fullStr	Analisis Kelayakan Finansial dan Strategi Pengembangan Teh Gaharu di Kabupaten Bangka Tengah (Studi Kasus: Teh Gaharu “Aqilla” Gapoktan Alam Jaya Lestari)
title_full_unstemmed	Analisis Kelayakan Finansial dan Strategi Pengembangan Teh Gaharu di Kabupaten Bangka Tengah (Studi Kasus: Teh Gaharu “Aqilla” Gapoktan Alam Jaya Lestari)
title_sort	analisis kelayakan finansial dan strategi pengembangan teh gaharu di kabupaten bangka tengah (studi kasus: teh gaharu “aqilla” gapoktan alam jaya lestari)
publisher	Universitas Muhammadiyah Yogyakarta
publishDate	2016
url	https://doaj.org/article/d031fec6a6564c0cbd8bf69f1a180145
work_keys_str_mv	AT enikarsiningsih analisiskelayakanfinansialdanstrategipengembangantehgaharudikabupatenbangkatengahstudikasustehgaharuaqillagapoktanalamjayalestari
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Analisis Kelayakan Finansial dan Strategi Pengembangan Teh Gaharu di Kabupaten Bangka Tengah (Studi Kasus: Teh Gaharu “Aqilla” Gapoktan Alam Jaya Lestari)

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