Loyalitas Konsumen: Implikasi dari Diferensiasi Produk dan Nilai Emosional

<p class="AbstractTitle"><em>The purpose of this research is to analyze the role of product differentiation and emotional value on consumer loyalty in Lazada Indonesia. The sample in this study amounted to 150 students of the Faculty of Economics and Business, Universitas Pendi...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	Dita Amanah, Dedy Ansari Harahap
Formato:	article
Lenguaje:	ID
Publicado:	Universitas Muhammadiyah Sumatera Utara 2019
Materias:	customer loyalty, emotional value, lazada, product differentiation Management. Industrial management HD28-70 Business HF5001-6182
Acceso en línea:	https://doaj.org/article/d089b8749e424c809a86243de89dee3d
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:d089b8749e424c809a86243de89dee3d
record_format	dspace
spelling	oai:doaj.org-article:d089b8749e424c809a86243de89dee3d2021-11-05T05:03:36ZLoyalitas Konsumen: Implikasi dari Diferensiasi Produk dan Nilai Emosional1693-76192580-417010.30596/jimb.v20i1.2991https://doaj.org/article/d089b8749e424c809a86243de89dee3d2019-10-01T00:00:00Zhttp://jurnal.umsu.ac.id/index.php/mbisnis/article/view/2991https://doaj.org/toc/1693-7619https://doaj.org/toc/2580-4170<p class="AbstractTitle"><em>The purpose of this research is to analyze the role of product differentiation and emotional value on consumer loyalty in Lazada Indonesia. The sample in this study amounted to 150 students of the Faculty of Economics and Business, Universitas Pendidikan Indonesia with purposive sampling as a sampling technique. They are students who shop online more than twice at Lazada. Partially product differentiation has no effect on student loyalty, emotional value has a significant effect on student loyalty. Simultaneously product differentiation and emotional value simultaneously have a significant influence on student loyalty to Lazada Indonesia, the ability of product differentiation and emotional value to explain student loyalty to Lazada Indonesia is very limited.</em></p>Dita AmanahDedy Ansari HarahapUniversitas Muhammadiyah Sumatera Utaraarticlecustomer loyalty, emotional value, lazada, product differentiationManagement. Industrial managementHD28-70BusinessHF5001-6182IDJurnal Ilmiah Manajemen dan Bisnis, Vol 20, Iss 1, Pp 15-26 (2019)
institution	DOAJ
collection	DOAJ
language	ID
topic	customer loyalty, emotional value, lazada, product differentiation Management. Industrial management HD28-70 Business HF5001-6182
spellingShingle	customer loyalty, emotional value, lazada, product differentiation Management. Industrial management HD28-70 Business HF5001-6182 Dita Amanah Dedy Ansari Harahap Loyalitas Konsumen: Implikasi dari Diferensiasi Produk dan Nilai Emosional
description	<p class="AbstractTitle"><em>The purpose of this research is to analyze the role of product differentiation and emotional value on consumer loyalty in Lazada Indonesia. The sample in this study amounted to 150 students of the Faculty of Economics and Business, Universitas Pendidikan Indonesia with purposive sampling as a sampling technique. They are students who shop online more than twice at Lazada. Partially product differentiation has no effect on student loyalty, emotional value has a significant effect on student loyalty. Simultaneously product differentiation and emotional value simultaneously have a significant influence on student loyalty to Lazada Indonesia, the ability of product differentiation and emotional value to explain student loyalty to Lazada Indonesia is very limited.</em></p>
format	article
author	Dita Amanah Dedy Ansari Harahap
author_facet	Dita Amanah Dedy Ansari Harahap
author_sort	Dita Amanah
title	Loyalitas Konsumen: Implikasi dari Diferensiasi Produk dan Nilai Emosional
title_short	Loyalitas Konsumen: Implikasi dari Diferensiasi Produk dan Nilai Emosional
title_full	Loyalitas Konsumen: Implikasi dari Diferensiasi Produk dan Nilai Emosional
title_fullStr	Loyalitas Konsumen: Implikasi dari Diferensiasi Produk dan Nilai Emosional
title_full_unstemmed	Loyalitas Konsumen: Implikasi dari Diferensiasi Produk dan Nilai Emosional
title_sort	loyalitas konsumen: implikasi dari diferensiasi produk dan nilai emosional
publisher	Universitas Muhammadiyah Sumatera Utara
publishDate	2019
url	https://doaj.org/article/d089b8749e424c809a86243de89dee3d
work_keys_str_mv	AT ditaamanah loyalitaskonsumenimplikasidaridiferensiasiprodukdannilaiemosional AT dedyansariharahap loyalitaskonsumenimplikasidaridiferensiasiprodukdannilaiemosional
_version_	1718444557248495616

Loyalitas Konsumen: Implikasi dari Diferensiasi Produk dan Nilai Emosional

Ejemplares similares