Pengaruh Citra Merek dan Persepsi Kualitas terhadap Keputusan Pembelian Suzuki Satria F150 di Kabupaten Karawang

The automotive industry is a company engaged in the production of land transportation equipment, including motorcycles. The rapid development of the automotive industry is in line with the human need to move more dynamically. This study aims to determine the role of brand image and product quality p...

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Autores principales:	Faisal Cahya Pramudiya, Ajat Sudrajat
Formato:	article
Lenguaje:	EN ID
Publicado:	Universitas Proklamasi 45 Yogyakarta 2021
Materias:	brand image buying decision motorcycle perception of quality Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/d0d7834ad70f4a6095da8d0965cb610d
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spelling	oai:doaj.org-article:d0d7834ad70f4a6095da8d0965cb610d2021-11-13T12:10:26ZPengaruh Citra Merek dan Persepsi Kualitas terhadap Keputusan Pembelian Suzuki Satria F150 di Kabupaten Karawang2089-550X2527-663810.30588/jmp.v11i1.844https://doaj.org/article/d0d7834ad70f4a6095da8d0965cb610d2021-10-01T00:00:00Zhttps://ejournal.up45.ac.id/index.php/maksipreneur/article/view/844https://doaj.org/toc/2089-550Xhttps://doaj.org/toc/2527-6638The automotive industry is a company engaged in the production of land transportation equipment, including motorcycles. The rapid development of the automotive industry is in line with the human need to move more dynamically. This study aims to determine the role of brand image and product quality perceptions on purchasing decisions for Suzuki Satria F150 motorcycle products in the Karawang Regency. This research is quantitative research that uses a preliminary study and a questionnaire as a data collection instrument. This study uses the formula of unknown populations to determine the number of samples. The sample used in this research is 96 respondents. The primary data that has been collected is processed using SPSS version 25. The results of this study found that brand image and product quality perceptions had a significant effect on purchasing decisions for Suzuki Satria F150 motorcycle products in Karawang Regency.Faisal Cahya PramudiyaAjat SudrajatUniversitas Proklamasi 45 Yogyakartaarticlebrand imagebuying decisionmotorcycleperception of qualityBusinessHF5001-6182Management. Industrial managementHD28-70ENIDJurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship, Vol 11, Iss 1, Pp 144-156 (2021)
institution	DOAJ
collection	DOAJ
language	EN ID
topic	brand image buying decision motorcycle perception of quality Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	brand image buying decision motorcycle perception of quality Business HF5001-6182 Management. Industrial management HD28-70 Faisal Cahya Pramudiya Ajat Sudrajat Pengaruh Citra Merek dan Persepsi Kualitas terhadap Keputusan Pembelian Suzuki Satria F150 di Kabupaten Karawang
description	The automotive industry is a company engaged in the production of land transportation equipment, including motorcycles. The rapid development of the automotive industry is in line with the human need to move more dynamically. This study aims to determine the role of brand image and product quality perceptions on purchasing decisions for Suzuki Satria F150 motorcycle products in the Karawang Regency. This research is quantitative research that uses a preliminary study and a questionnaire as a data collection instrument. This study uses the formula of unknown populations to determine the number of samples. The sample used in this research is 96 respondents. The primary data that has been collected is processed using SPSS version 25. The results of this study found that brand image and product quality perceptions had a significant effect on purchasing decisions for Suzuki Satria F150 motorcycle products in Karawang Regency.
format	article
author	Faisal Cahya Pramudiya Ajat Sudrajat
author_facet	Faisal Cahya Pramudiya Ajat Sudrajat
author_sort	Faisal Cahya Pramudiya
title	Pengaruh Citra Merek dan Persepsi Kualitas terhadap Keputusan Pembelian Suzuki Satria F150 di Kabupaten Karawang
title_short	Pengaruh Citra Merek dan Persepsi Kualitas terhadap Keputusan Pembelian Suzuki Satria F150 di Kabupaten Karawang
title_full	Pengaruh Citra Merek dan Persepsi Kualitas terhadap Keputusan Pembelian Suzuki Satria F150 di Kabupaten Karawang
title_fullStr	Pengaruh Citra Merek dan Persepsi Kualitas terhadap Keputusan Pembelian Suzuki Satria F150 di Kabupaten Karawang
title_full_unstemmed	Pengaruh Citra Merek dan Persepsi Kualitas terhadap Keputusan Pembelian Suzuki Satria F150 di Kabupaten Karawang
title_sort	pengaruh citra merek dan persepsi kualitas terhadap keputusan pembelian suzuki satria f150 di kabupaten karawang
publisher	Universitas Proklamasi 45 Yogyakarta
publishDate	2021
url	https://doaj.org/article/d0d7834ad70f4a6095da8d0965cb610d
work_keys_str_mv	AT faisalcahyapramudiya pengaruhcitramerekdanpersepsikualitasterhadapkeputusanpembeliansuzukisatriaf150dikabupatenkarawang AT ajatsudrajat pengaruhcitramerekdanpersepsikualitasterhadapkeputusanpembeliansuzukisatriaf150dikabupatenkarawang
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Pengaruh Citra Merek dan Persepsi Kualitas terhadap Keputusan Pembelian Suzuki Satria F150 di Kabupaten Karawang

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