Pengaruh Citra Merek dan Persepsi Kualitas terhadap Keputusan Pembelian Suzuki Satria F150 di Kabupaten Karawang

The automotive industry is a company engaged in the production of land transportation equipment, including motorcycles. The rapid development of the automotive industry is in line with the human need to move more dynamically. This study aims to determine the role of brand image and product quality p...

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Autores principales: Faisal Cahya Pramudiya, Ajat Sudrajat
Formato: article
Lenguaje:EN
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Publicado: Universitas Proklamasi 45 Yogyakarta 2021
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Acceso en línea:https://doaj.org/article/d0d7834ad70f4a6095da8d0965cb610d
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