METHODS AND TECHNIQUES OF INTANGIBLE ASSETS MANAGEMENT

There is an adjusted classification of intangible assets, formalized and nonformalized in terms of legislation, in the article. The methods of compatibility detection of company corporate cultures during merger and affiliation are presented, the list of economic consequences of corporate culture dis...

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Autor principal:	L. Mokrova
Formato:	article
Lenguaje:	RU
Publicado:	Real Economics Publishing House 2014
Materias:	crisis management brand professional reputation corporate culture intangible assets rebranding techniques of management trademark Risk in industry. Risk management HD61
Acceso en línea:	https://doaj.org/article/d12b4ee9a6524779811352edf1e205f5
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spelling	oai:doaj.org-article:d12b4ee9a6524779811352edf1e205f52021-11-19T10:41:57ZMETHODS AND TECHNIQUES OF INTANGIBLE ASSETS MANAGEMENT2618-947X2618-998410.17747/2078-8886-2011-4-50-57https://doaj.org/article/d12b4ee9a6524779811352edf1e205f52014-11-01T00:00:00Zhttps://www.jsdrm.ru/jour/article/view/216https://doaj.org/toc/2618-947Xhttps://doaj.org/toc/2618-9984There is an adjusted classification of intangible assets, formalized and nonformalized in terms of legislation, in the article. The methods of compatibility detection of company corporate cultures during merger and affiliation are presented, the list of economic consequences of corporate culture display is made. The methods of rebranding and the reasons of its holding are shown.L. MokrovaReal Economics Publishing House articlecrisis managementbrandprofessional reputationcorporate cultureintangible assetsrebrandingtechniques of managementtrademarkRisk in industry. Risk managementHD61RU Strategičeskie Rešeniâ i Risk-Menedžment, Vol 0, Iss 4, Pp 50-57 (2014)
institution	DOAJ
collection	DOAJ
language	RU
topic	crisis management brand professional reputation corporate culture intangible assets rebranding techniques of management trademark Risk in industry. Risk management HD61
spellingShingle	crisis management brand professional reputation corporate culture intangible assets rebranding techniques of management trademark Risk in industry. Risk management HD61 L. Mokrova METHODS AND TECHNIQUES OF INTANGIBLE ASSETS MANAGEMENT
description	There is an adjusted classification of intangible assets, formalized and nonformalized in terms of legislation, in the article. The methods of compatibility detection of company corporate cultures during merger and affiliation are presented, the list of economic consequences of corporate culture display is made. The methods of rebranding and the reasons of its holding are shown.
format	article
author	L. Mokrova
author_facet	L. Mokrova
author_sort	L. Mokrova
title	METHODS AND TECHNIQUES OF INTANGIBLE ASSETS MANAGEMENT
title_short	METHODS AND TECHNIQUES OF INTANGIBLE ASSETS MANAGEMENT
title_full	METHODS AND TECHNIQUES OF INTANGIBLE ASSETS MANAGEMENT
title_fullStr	METHODS AND TECHNIQUES OF INTANGIBLE ASSETS MANAGEMENT
title_full_unstemmed	METHODS AND TECHNIQUES OF INTANGIBLE ASSETS MANAGEMENT
title_sort	methods and techniques of intangible assets management
publisher	Real Economics Publishing House
publishDate	2014
url	https://doaj.org/article/d12b4ee9a6524779811352edf1e205f5
work_keys_str_mv	AT lmokrova methodsandtechniquesofintangibleassetsmanagement
_version_	1718420287580536832

METHODS AND TECHNIQUES OF INTANGIBLE ASSETS MANAGEMENT

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