Consumer technology brands and the source of their performance
Over the past 20 years, consumer technology products have significantly impacted consumers’ purchasing patterns and behaviors. The companies catering to this market have demonstrated unprecedented innovation and financial performance. Therefore, it is important to understand how consumers process su...
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| Format: | article |
| Language: | EN |
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Taylor & Francis Group
2021
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| Online Access: | https://doaj.org/article/d14c263534384510a73f149f1d5b0dea |
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