Social media and consumer awareness toward manufactured food

Consumer awareness of the many important issues in daily life is one of the most important priorities, and this awareness liberates society from many of these problems, thereby making that society sophisticated and civilized. However, many societies, especially in developing countries, are experienc...

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Autores principales:	Jamal Ahmed Hama Kareem, Wirya Najm Rashid, Daroon Faridun Abdulla, Othman Kareem Mahmood
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2016
Materias:	social media consumer awareness manufactured food products Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/d197f7856c444444b97d88c36ebfc7df
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spelling	oai:doaj.org-article:d197f7856c444444b97d88c36ebfc7df2021-12-02T14:35:46ZSocial media and consumer awareness toward manufactured food2331-197510.1080/23311975.2016.1266786https://doaj.org/article/d197f7856c444444b97d88c36ebfc7df2016-12-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2016.1266786https://doaj.org/toc/2331-1975Consumer awareness of the many important issues in daily life is one of the most important priorities, and this awareness liberates society from many of these problems, thereby making that society sophisticated and civilized. However, many societies, especially in developing countries, are experiencing problems in sensitizing consumers about many of the necessary everyday products, especially the manufactured food products that have become one of the basic ingredients of the meals on the table every day. Given the importance of the foregoing, the current study tried to investigate the important social issue, which is represented in the role that can be played by social media in consumer awareness toward manufactured food products in terms of health risks that can result due to the consumption of these products due to non-awareness of the dangers. To achieve this end, the quantitative method for data collection in the framework of the case study was chosen. This has been through the use of a questionnaire survey that has already been tested. The sample of the study was 351 respondents selected based on stratified sampling technique. The criteria for choosing the respondents to be part of the study were based on the full time employee of the organization. The results of the study revealed that the modern social media have a greater role than traditional social media in the consumer awareness toward manufactured food products. The study concludes with future directions for researchers interested in the area.Jamal Ahmed Hama KareemWirya Najm RashidDaroon Faridun AbdullaOthman Kareem MahmoodTaylor & Francis Grouparticlesocial mediaconsumer awarenessmanufactured food productsBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 3, Iss 1 (2016)
institution	DOAJ
collection	DOAJ
language	EN
topic	social media consumer awareness manufactured food products Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	social media consumer awareness manufactured food products Business HF5001-6182 Management. Industrial management HD28-70 Jamal Ahmed Hama Kareem Wirya Najm Rashid Daroon Faridun Abdulla Othman Kareem Mahmood Social media and consumer awareness toward manufactured food
description	Consumer awareness of the many important issues in daily life is one of the most important priorities, and this awareness liberates society from many of these problems, thereby making that society sophisticated and civilized. However, many societies, especially in developing countries, are experiencing problems in sensitizing consumers about many of the necessary everyday products, especially the manufactured food products that have become one of the basic ingredients of the meals on the table every day. Given the importance of the foregoing, the current study tried to investigate the important social issue, which is represented in the role that can be played by social media in consumer awareness toward manufactured food products in terms of health risks that can result due to the consumption of these products due to non-awareness of the dangers. To achieve this end, the quantitative method for data collection in the framework of the case study was chosen. This has been through the use of a questionnaire survey that has already been tested. The sample of the study was 351 respondents selected based on stratified sampling technique. The criteria for choosing the respondents to be part of the study were based on the full time employee of the organization. The results of the study revealed that the modern social media have a greater role than traditional social media in the consumer awareness toward manufactured food products. The study concludes with future directions for researchers interested in the area.
format	article
author	Jamal Ahmed Hama Kareem Wirya Najm Rashid Daroon Faridun Abdulla Othman Kareem Mahmood
author_facet	Jamal Ahmed Hama Kareem Wirya Najm Rashid Daroon Faridun Abdulla Othman Kareem Mahmood
author_sort	Jamal Ahmed Hama Kareem
title	Social media and consumer awareness toward manufactured food
title_short	Social media and consumer awareness toward manufactured food
title_full	Social media and consumer awareness toward manufactured food
title_fullStr	Social media and consumer awareness toward manufactured food
title_full_unstemmed	Social media and consumer awareness toward manufactured food
title_sort	social media and consumer awareness toward manufactured food
publisher	Taylor & Francis Group
publishDate	2016
url	https://doaj.org/article/d197f7856c444444b97d88c36ebfc7df
work_keys_str_mv	AT jamalahmedhamakareem socialmediaandconsumerawarenesstowardmanufacturedfood AT wiryanajmrashid socialmediaandconsumerawarenesstowardmanufacturedfood AT daroonfaridunabdulla socialmediaandconsumerawarenesstowardmanufacturedfood AT othmankareemmahmood socialmediaandconsumerawarenesstowardmanufacturedfood
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Social media and consumer awareness toward manufactured food

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