Sharing knowledge on the sustainable business model: An aquaculture start-up case in Thailand

Given the growing population and consumption, coupled with limited resources, sustainable ways of living are gaining importance in the modern world. This study aims to share knowledge regarding practices for transitioning from traditional business model (TBM) to sustainable business model (SBM) base...

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Autores principales:	Montiean Pornparnomchai, Kittichai Rajchamaha
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2021
Materias:	business model sustainability aquaculture start-up entrepreneurship design thinking Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/d1b044d5131640c9a80b56279f72cffa
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id	oai:doaj.org-article:d1b044d5131640c9a80b56279f72cffa
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spelling	oai:doaj.org-article:d1b044d5131640c9a80b56279f72cffa2021-12-02T14:41:56ZSharing knowledge on the sustainable business model: An aquaculture start-up case in Thailand2331-197510.1080/23311975.2021.1924932https://doaj.org/article/d1b044d5131640c9a80b56279f72cffa2021-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2021.1924932https://doaj.org/toc/2331-1975Given the growing population and consumption, coupled with limited resources, sustainable ways of living are gaining importance in the modern world. This study aims to share knowledge regarding practices for transitioning from traditional business model (TBM) to sustainable business model (SBM) based on design thinking process and sustainability. An early-stage fish-cage aquaculture start-up (FCAS) in Thailand is used as our case study. The study adopts the descriptive qualitative case study approach. Design thinking, sustainability, and lean business model canvas (LBMC) are used as well. Data are collected from 15 participants including customers and stakeholders, using semi-structured interviews, field interviews, focus group discussions, and pilot testing. Direct content method is used to analyse data at the firm-level. Data triangulation helped improve completeness of findings. The results highlight that SBM, adapted from the LBMC, and its contributions can be used to share and reflect new knowledge on understanding of FCASs in Thailand.Montiean PornparnomchaiKittichai RajchamahaTaylor & Francis Grouparticlebusiness modelsustainabilityaquaculture start-upentrepreneurshipdesign thinkingBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 8, Iss 1 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	business model sustainability aquaculture start-up entrepreneurship design thinking Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	business model sustainability aquaculture start-up entrepreneurship design thinking Business HF5001-6182 Management. Industrial management HD28-70 Montiean Pornparnomchai Kittichai Rajchamaha Sharing knowledge on the sustainable business model: An aquaculture start-up case in Thailand
description	Given the growing population and consumption, coupled with limited resources, sustainable ways of living are gaining importance in the modern world. This study aims to share knowledge regarding practices for transitioning from traditional business model (TBM) to sustainable business model (SBM) based on design thinking process and sustainability. An early-stage fish-cage aquaculture start-up (FCAS) in Thailand is used as our case study. The study adopts the descriptive qualitative case study approach. Design thinking, sustainability, and lean business model canvas (LBMC) are used as well. Data are collected from 15 participants including customers and stakeholders, using semi-structured interviews, field interviews, focus group discussions, and pilot testing. Direct content method is used to analyse data at the firm-level. Data triangulation helped improve completeness of findings. The results highlight that SBM, adapted from the LBMC, and its contributions can be used to share and reflect new knowledge on understanding of FCASs in Thailand.
format	article
author	Montiean Pornparnomchai Kittichai Rajchamaha
author_facet	Montiean Pornparnomchai Kittichai Rajchamaha
author_sort	Montiean Pornparnomchai
title	Sharing knowledge on the sustainable business model: An aquaculture start-up case in Thailand
title_short	Sharing knowledge on the sustainable business model: An aquaculture start-up case in Thailand
title_full	Sharing knowledge on the sustainable business model: An aquaculture start-up case in Thailand
title_fullStr	Sharing knowledge on the sustainable business model: An aquaculture start-up case in Thailand
title_full_unstemmed	Sharing knowledge on the sustainable business model: An aquaculture start-up case in Thailand
title_sort	sharing knowledge on the sustainable business model: an aquaculture start-up case in thailand
publisher	Taylor & Francis Group
publishDate	2021
url	https://doaj.org/article/d1b044d5131640c9a80b56279f72cffa
work_keys_str_mv	AT montieanpornparnomchai sharingknowledgeonthesustainablebusinessmodelanaquaculturestartupcaseinthailand AT kittichairajchamaha sharingknowledgeonthesustainablebusinessmodelanaquaculturestartupcaseinthailand
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Sharing knowledge on the sustainable business model: An aquaculture start-up case in Thailand

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