VIRUS CHANGE MODEL IN ORGANIZATIONAL TRANSFORMATION
Virus technology organizational changes model is presented as an outcome of multidisciplinary research. The model consists of organizational virus structure, chang-es algorithm and immune instruments for process interruption. Author considers organiza-tional transformation virus as a value substance...
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| Formato: | article |
| Lenguaje: | RU |
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Publishing House of the State University of Management
2018
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| Acceso en línea: | https://doaj.org/article/d1ecd67fcfbc4b1d8680490f4a34a571 |
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| Sumario: | Virus technology organizational changes model is presented as an outcome of multidisciplinary research. The model consists of organizational virus structure, chang-es algorithm and immune instruments for process interruption. Author considers organiza-tional transformation virus as a value substance, shown out in attitude, behavior pattern, with information message as an envelope. Virus organizational transformation algorithm consists of three phases - penetration, assimilation, multiplication, focused on the opinion leader. Immunity appears in different existences: opinion leader personality, level of con-formity in organization and reflection as controlling and analytical tool. There are sever-al hypothesis for further researches presented in the article. |
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