VIRUS CHANGE MODEL IN ORGANIZATIONAL TRANSFORMATION

Virus technology organizational changes model is presented as an outcome of multidisciplinary research. The model consists of organizational virus structure, chang-es algorithm and immune instruments for process interruption. Author considers organiza-tional transformation virus as a value substance...

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Autor principal: A. Dolgaya
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Lenguaje:RU
Publicado: Publishing House of the State University of Management 2018
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Acceso en línea:https://doaj.org/article/d1ecd67fcfbc4b1d8680490f4a34a571
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spelling oai:doaj.org-article:d1ecd67fcfbc4b1d8680490f4a34a5712021-12-03T07:43:26ZVIRUS CHANGE MODEL IN ORGANIZATIONAL TRANSFORMATION1816-42772686-841510.26425/1816-4277-2018-9-11-16https://doaj.org/article/d1ecd67fcfbc4b1d8680490f4a34a5712018-09-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/1130https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415Virus technology organizational changes model is presented as an outcome of multidisciplinary research. The model consists of organizational virus structure, chang-es algorithm and immune instruments for process interruption. Author considers organiza-tional transformation virus as a value substance, shown out in attitude, behavior pattern, with information message as an envelope. Virus organizational transformation algorithm consists of three phases - penetration, assimilation, multiplication, focused on the opinion leader. Immunity appears in different existences: opinion leader personality, level of con-formity in organization and reflection as controlling and analytical tool. There are sever-al hypothesis for further researches presented in the article.A. DolgayaPublishing House of the State University of Managementarticlechange managementorganizational transformationopinion leadervirus changeorganizational culture changevirus in managementSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 9, Pp 11-16 (2018)
institution DOAJ
collection DOAJ
language RU
topic change management
organizational transformation
opinion leader
virus change
organizational culture change
virus in management
Sociology (General)
HM401-1281
Economics as a science
HB71-74
spellingShingle change management
organizational transformation
opinion leader
virus change
organizational culture change
virus in management
Sociology (General)
HM401-1281
Economics as a science
HB71-74
A. Dolgaya
VIRUS CHANGE MODEL IN ORGANIZATIONAL TRANSFORMATION
description Virus technology organizational changes model is presented as an outcome of multidisciplinary research. The model consists of organizational virus structure, chang-es algorithm and immune instruments for process interruption. Author considers organiza-tional transformation virus as a value substance, shown out in attitude, behavior pattern, with information message as an envelope. Virus organizational transformation algorithm consists of three phases - penetration, assimilation, multiplication, focused on the opinion leader. Immunity appears in different existences: opinion leader personality, level of con-formity in organization and reflection as controlling and analytical tool. There are sever-al hypothesis for further researches presented in the article.
format article
author A. Dolgaya
author_facet A. Dolgaya
author_sort A. Dolgaya
title VIRUS CHANGE MODEL IN ORGANIZATIONAL TRANSFORMATION
title_short VIRUS CHANGE MODEL IN ORGANIZATIONAL TRANSFORMATION
title_full VIRUS CHANGE MODEL IN ORGANIZATIONAL TRANSFORMATION
title_fullStr VIRUS CHANGE MODEL IN ORGANIZATIONAL TRANSFORMATION
title_full_unstemmed VIRUS CHANGE MODEL IN ORGANIZATIONAL TRANSFORMATION
title_sort virus change model in organizational transformation
publisher Publishing House of the State University of Management
publishDate 2018
url https://doaj.org/article/d1ecd67fcfbc4b1d8680490f4a34a571
work_keys_str_mv AT adolgaya viruschangemodelinorganizationaltransformation
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