VIRUS CHANGE MODEL IN ORGANIZATIONAL TRANSFORMATION
Virus technology organizational changes model is presented as an outcome of multidisciplinary research. The model consists of organizational virus structure, chang-es algorithm and immune instruments for process interruption. Author considers organiza-tional transformation virus as a value substance...
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Publishing House of the State University of Management
2018
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oai:doaj.org-article:d1ecd67fcfbc4b1d8680490f4a34a5712021-12-03T07:43:26ZVIRUS CHANGE MODEL IN ORGANIZATIONAL TRANSFORMATION1816-42772686-841510.26425/1816-4277-2018-9-11-16https://doaj.org/article/d1ecd67fcfbc4b1d8680490f4a34a5712018-09-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/1130https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415Virus technology organizational changes model is presented as an outcome of multidisciplinary research. The model consists of organizational virus structure, chang-es algorithm and immune instruments for process interruption. Author considers organiza-tional transformation virus as a value substance, shown out in attitude, behavior pattern, with information message as an envelope. Virus organizational transformation algorithm consists of three phases - penetration, assimilation, multiplication, focused on the opinion leader. Immunity appears in different existences: opinion leader personality, level of con-formity in organization and reflection as controlling and analytical tool. There are sever-al hypothesis for further researches presented in the article.A. DolgayaPublishing House of the State University of Managementarticlechange managementorganizational transformationopinion leadervirus changeorganizational culture changevirus in managementSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 9, Pp 11-16 (2018) |
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change management organizational transformation opinion leader virus change organizational culture change virus in management Sociology (General) HM401-1281 Economics as a science HB71-74 |
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change management organizational transformation opinion leader virus change organizational culture change virus in management Sociology (General) HM401-1281 Economics as a science HB71-74 A. Dolgaya VIRUS CHANGE MODEL IN ORGANIZATIONAL TRANSFORMATION |
description |
Virus technology organizational changes model is presented as an outcome of multidisciplinary research. The model consists of organizational virus structure, chang-es algorithm and immune instruments for process interruption. Author considers organiza-tional transformation virus as a value substance, shown out in attitude, behavior pattern, with information message as an envelope. Virus organizational transformation algorithm consists of three phases - penetration, assimilation, multiplication, focused on the opinion leader. Immunity appears in different existences: opinion leader personality, level of con-formity in organization and reflection as controlling and analytical tool. There are sever-al hypothesis for further researches presented in the article. |
format |
article |
author |
A. Dolgaya |
author_facet |
A. Dolgaya |
author_sort |
A. Dolgaya |
title |
VIRUS CHANGE MODEL IN ORGANIZATIONAL TRANSFORMATION |
title_short |
VIRUS CHANGE MODEL IN ORGANIZATIONAL TRANSFORMATION |
title_full |
VIRUS CHANGE MODEL IN ORGANIZATIONAL TRANSFORMATION |
title_fullStr |
VIRUS CHANGE MODEL IN ORGANIZATIONAL TRANSFORMATION |
title_full_unstemmed |
VIRUS CHANGE MODEL IN ORGANIZATIONAL TRANSFORMATION |
title_sort |
virus change model in organizational transformation |
publisher |
Publishing House of the State University of Management |
publishDate |
2018 |
url |
https://doaj.org/article/d1ecd67fcfbc4b1d8680490f4a34a571 |
work_keys_str_mv |
AT adolgaya viruschangemodelinorganizationaltransformation |
_version_ |
1718373599841091584 |