Multipurpose assessment of the financial competitiveness of a publishing company

The paper considers a set of theoretical, practical and methodological issues related to determining the level of competitiveness of publishing companies by forming an integral assessment. The methodology of the study is the application of the ranking system, the Fishburne method, the definition of...

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Autores principales:	A. A. Aliev, M. S. Gordienko, A. V. Petelina
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2020
Materias:	competitive potential competitiveness competitiveness indicators finance financial management integral valuation investment ranking publishing Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/d1f471087d5d4029882528b6455be2fb
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id	oai:doaj.org-article:d1f471087d5d4029882528b6455be2fb
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spelling	oai:doaj.org-article:d1f471087d5d4029882528b6455be2fb2021-12-03T07:43:34ZMultipurpose assessment of the financial competitiveness of a publishing company1816-42772686-841510.26425/1816-4277-2020-10-113-121https://doaj.org/article/d1f471087d5d4029882528b6455be2fb2020-12-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/2483https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415The paper considers a set of theoretical, practical and methodological issues related to determining the level of competitiveness of publishing companies by forming an integral assessment. The methodology of the study is the application of the ranking system, the Fishburne method, the definition of the specific weights of indicators, allowing you to assess financial competitiveness of companies, the tools of graphic analysis to calculate the overall integrated indicators that characterize the level of competitiveness of the publishing company. The main findings of the study are to determine the level of competitive potential (LCP) of companies, through integral evaluation. The advantage of the assessment method used is the application of a system of financial, marketing and reputational indicators. This indicator system has made it possible to more accurately determine the level of financial competitiveness and improve the effectiveness of financial and investment decisions made in the publishing industry.A. A. AlievM. S. GordienkoA. V. PetelinaPublishing House of the State University of Managementarticlecompetitive potentialcompetitivenesscompetitiveness indicatorsfinancefinancial managementintegral valuationinvestmentrankingpublishingSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 10, Pp 113-121 (2020)
institution	DOAJ
collection	DOAJ
language	RU
topic	competitive potential competitiveness competitiveness indicators finance financial management integral valuation investment ranking publishing Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	competitive potential competitiveness competitiveness indicators finance financial management integral valuation investment ranking publishing Sociology (General) HM401-1281 Economics as a science HB71-74 A. A. Aliev M. S. Gordienko A. V. Petelina Multipurpose assessment of the financial competitiveness of a publishing company
description	The paper considers a set of theoretical, practical and methodological issues related to determining the level of competitiveness of publishing companies by forming an integral assessment. The methodology of the study is the application of the ranking system, the Fishburne method, the definition of the specific weights of indicators, allowing you to assess financial competitiveness of companies, the tools of graphic analysis to calculate the overall integrated indicators that characterize the level of competitiveness of the publishing company. The main findings of the study are to determine the level of competitive potential (LCP) of companies, through integral evaluation. The advantage of the assessment method used is the application of a system of financial, marketing and reputational indicators. This indicator system has made it possible to more accurately determine the level of financial competitiveness and improve the effectiveness of financial and investment decisions made in the publishing industry.
format	article
author	A. A. Aliev M. S. Gordienko A. V. Petelina
author_facet	A. A. Aliev M. S. Gordienko A. V. Petelina
author_sort	A. A. Aliev
title	Multipurpose assessment of the financial competitiveness of a publishing company
title_short	Multipurpose assessment of the financial competitiveness of a publishing company
title_full	Multipurpose assessment of the financial competitiveness of a publishing company
title_fullStr	Multipurpose assessment of the financial competitiveness of a publishing company
title_full_unstemmed	Multipurpose assessment of the financial competitiveness of a publishing company
title_sort	multipurpose assessment of the financial competitiveness of a publishing company
publisher	Publishing House of the State University of Management
publishDate	2020
url	https://doaj.org/article/d1f471087d5d4029882528b6455be2fb
work_keys_str_mv	AT aaaliev multipurposeassessmentofthefinancialcompetitivenessofapublishingcompany AT msgordienko multipurposeassessmentofthefinancialcompetitivenessofapublishingcompany AT avpetelina multipurposeassessmentofthefinancialcompetitivenessofapublishingcompany
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Multipurpose assessment of the financial competitiveness of a publishing company

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