Customer Demand for Slab Chocolate and Factors Affecting It

Today consumer market in Russia is going through a stage of stabilization. A long period of the buying capacity declining is over. In some regions consumption of different products rises and a current market situation on food market is acceptable for the population, who managed to adapt to new marke...

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Autores principales:	A. V. Ryzhakova, I. V. Goloviznin, M. S. Goloviznina
Formato:	article
Lenguaje:	RU
Publicado:	Plekhanov Russian University of Economics 2019
Materias:	chocolate market analysis customer demand research competitiveness Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/d204db7ceb924df693d334072e261a33
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spelling	oai:doaj.org-article:d204db7ceb924df693d334072e261a332021-11-15T05:20:48ZCustomer Demand for Slab Chocolate and Factors Affecting It2413-28292587-925110.21686/2413-2829-2019-4-147-155https://doaj.org/article/d204db7ceb924df693d334072e261a332019-08-01T00:00:00Zhttps://vest.rea.ru/jour/article/view/746https://doaj.org/toc/2413-2829https://doaj.org/toc/2587-9251Today consumer market in Russia is going through a stage of stabilization. A long period of the buying capacity declining is over. In some regions consumption of different products rises and a current market situation on food market is acceptable for the population, who managed to adapt to new market realities connected with import substitution. The maximum growth in buying capacity is shown by the West-European part of Russia, for instance Moscow, a capital of Russia and the richest city in our country. In Moscow we can observe the highest average wage in Russia and all groups of population are presented here. Representation offices of the biggest distributors, multinational companies and manufacturers focus on selling their products on Moscow consumer market, i.e. to people with the highest buying capacity. The authors researched customer demand, using chocolate market in Moscow as an example and showed which chocolate is preferred by Moscow dwellers. By finding trends of customer demand prospects of chocolate market development both in the capital and Russia in general were analyzed.A. V. RyzhakovaI. V. GolovizninM. S. GolovizninaPlekhanov Russian University of Economicsarticlechocolate marketanalysiscustomer demandresearchcompetitivenessEconomics as a scienceHB71-74RUВестник Российского экономического университета имени Г. В. Плеханова, Vol 0, Iss 4, Pp 147-155 (2019)
institution	DOAJ
collection	DOAJ
language	RU
topic	chocolate market analysis customer demand research competitiveness Economics as a science HB71-74
spellingShingle	chocolate market analysis customer demand research competitiveness Economics as a science HB71-74 A. V. Ryzhakova I. V. Goloviznin M. S. Goloviznina Customer Demand for Slab Chocolate and Factors Affecting It
description	Today consumer market in Russia is going through a stage of stabilization. A long period of the buying capacity declining is over. In some regions consumption of different products rises and a current market situation on food market is acceptable for the population, who managed to adapt to new market realities connected with import substitution. The maximum growth in buying capacity is shown by the West-European part of Russia, for instance Moscow, a capital of Russia and the richest city in our country. In Moscow we can observe the highest average wage in Russia and all groups of population are presented here. Representation offices of the biggest distributors, multinational companies and manufacturers focus on selling their products on Moscow consumer market, i.e. to people with the highest buying capacity. The authors researched customer demand, using chocolate market in Moscow as an example and showed which chocolate is preferred by Moscow dwellers. By finding trends of customer demand prospects of chocolate market development both in the capital and Russia in general were analyzed.
format	article
author	A. V. Ryzhakova I. V. Goloviznin M. S. Goloviznina
author_facet	A. V. Ryzhakova I. V. Goloviznin M. S. Goloviznina
author_sort	A. V. Ryzhakova
title	Customer Demand for Slab Chocolate and Factors Affecting It
title_short	Customer Demand for Slab Chocolate and Factors Affecting It
title_full	Customer Demand for Slab Chocolate and Factors Affecting It
title_fullStr	Customer Demand for Slab Chocolate and Factors Affecting It
title_full_unstemmed	Customer Demand for Slab Chocolate and Factors Affecting It
title_sort	customer demand for slab chocolate and factors affecting it
publisher	Plekhanov Russian University of Economics
publishDate	2019
url	https://doaj.org/article/d204db7ceb924df693d334072e261a33
work_keys_str_mv	AT avryzhakova customerdemandforslabchocolateandfactorsaffectingit AT ivgoloviznin customerdemandforslabchocolateandfactorsaffectingit AT msgoloviznina customerdemandforslabchocolateandfactorsaffectingit
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Customer Demand for Slab Chocolate and Factors Affecting It

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