Use of Manipulative Methods in Texts of Online Editions

In the article the author tells of manipulation methods and mechanisms which have an influence upon motivation activity internet-user. The author remarks that mass media are a fruitful environment for use for the application of different manipulation technical methods, because perform both informati...

Descripción completa

Guardado en:
Detalles Bibliográficos
Autor principal: E. M. Pak
Formato: article
Lenguaje:EN
RU
Publicado: North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration 2018
Materias:
Acceso en línea:https://doaj.org/article/d2bf8a673c304a42836a35b3625d4088
Etiquetas: Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
Descripción
Sumario:In the article the author tells of manipulation methods and mechanisms which have an influence upon motivation activity internet-user. The author remarks that mass media are a fruitful environment for use for the application of different manipulation technical methods, because perform both informational and performance functions. In the Internet this influence is strong due to the fact that the dynamic development of this industry, the viral nature of information transmission in the Network, growth in the number of Internet users, as well as the possibility roundthe-clock access to these resources from any point of the globe. The accelerating pace of life has changed not only the form of presenting information, but also the nature of consumption, making it more sensitive and aware. In this regard, there is a growing need in the ability to navigate in the new coordinate system and the competent use of techniques from the Arsenal of manipulative techniques, taking into account the new ideology of mass consumption.