Political Communication Patterns of Young Adults in Germany

While the political communication and participation activities of young adults are changing, this is often not adequately captured by research due to a too narrow conceptualization of the phenomenon. Our approach conceptualizes political communication as activities comprising the reception of politi...

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Autores principales:	Mario Datts, Jan-Erik Wiederholz, Martin Schultze, Gerhard Vowe
Formato:	article
Lenguaje:	EN
Publicado:	Frontiers Media S.A. 2021
Materias:	political communication political participation digital media youth young adults multinomial logistic regression analysis Communication. Mass media P87-96
Acceso en línea:	https://doaj.org/article/d2dc777386b7424ebe9e5bd6850137f0
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id	oai:doaj.org-article:d2dc777386b7424ebe9e5bd6850137f0
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spelling	oai:doaj.org-article:d2dc777386b7424ebe9e5bd6850137f02021-12-01T13:40:17ZPolitical Communication Patterns of Young Adults in Germany2297-900X10.3389/fcomm.2021.729519https://doaj.org/article/d2dc777386b7424ebe9e5bd6850137f02021-11-01T00:00:00Zhttps://www.frontiersin.org/articles/10.3389/fcomm.2021.729519/fullhttps://doaj.org/toc/2297-900XWhile the political communication and participation activities of young adults are changing, this is often not adequately captured by research due to a too narrow conceptualization of the phenomenon. Our approach conceptualizes political communication as activities comprising the reception of political content, interpersonal communication regarding political issues and political participation. We incorporated both analog and digital media, as well as different forms of political participation, to reflect the complex reality of political communication activities of young adults in the digital age. On the basis of a sample from 2013, we investigated the patterns of political communication of young adults (ages 18–33 years). This age group represents the first generation to have grown up under the ubiquitous influence of the internet and other modern information technologies. In addition, we examined factors influencing the formation of different political communication patterns of this generation. Results of cluster analyses demonstrated that young adults should not be seen as a homogeneous group. Rather, we found six communication types. Interestingly, no online-only type of political communication was revealed, By applying multinomial logistic regression analysis, we were able to demonstrate that socio-demographic variables, individual resources and cognitive involvement in politics influence the likelihood of belonging to more active political communication types. The present study investigated various information and communication opportunities of young adults, and is rare in terms of the richness of data provided. Our conceptual innovative approach enables a better understanding of young adults’ complex political communication patterns. Moreover, our approach encourages follow-up research, as our results provide a valuable starting point for intergenerational comparisons regarding changes in political engagement among young adults in Germany, as well as for cross-country analysis regarding different generations of young adults.Mario DattsJan-Erik WiederholzMartin SchultzeMartin SchultzeGerhard VoweFrontiers Media S.A.articlepolitical communicationpolitical participationdigital mediayouthyoung adultsmultinomial logistic regression analysisCommunication. Mass mediaP87-96ENFrontiers in Communication, Vol 6 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	political communication political participation digital media youth young adults multinomial logistic regression analysis Communication. Mass media P87-96
spellingShingle	political communication political participation digital media youth young adults multinomial logistic regression analysis Communication. Mass media P87-96 Mario Datts Jan-Erik Wiederholz Martin Schultze Martin Schultze Gerhard Vowe Political Communication Patterns of Young Adults in Germany
description	While the political communication and participation activities of young adults are changing, this is often not adequately captured by research due to a too narrow conceptualization of the phenomenon. Our approach conceptualizes political communication as activities comprising the reception of political content, interpersonal communication regarding political issues and political participation. We incorporated both analog and digital media, as well as different forms of political participation, to reflect the complex reality of political communication activities of young adults in the digital age. On the basis of a sample from 2013, we investigated the patterns of political communication of young adults (ages 18–33 years). This age group represents the first generation to have grown up under the ubiquitous influence of the internet and other modern information technologies. In addition, we examined factors influencing the formation of different political communication patterns of this generation. Results of cluster analyses demonstrated that young adults should not be seen as a homogeneous group. Rather, we found six communication types. Interestingly, no online-only type of political communication was revealed, By applying multinomial logistic regression analysis, we were able to demonstrate that socio-demographic variables, individual resources and cognitive involvement in politics influence the likelihood of belonging to more active political communication types. The present study investigated various information and communication opportunities of young adults, and is rare in terms of the richness of data provided. Our conceptual innovative approach enables a better understanding of young adults’ complex political communication patterns. Moreover, our approach encourages follow-up research, as our results provide a valuable starting point for intergenerational comparisons regarding changes in political engagement among young adults in Germany, as well as for cross-country analysis regarding different generations of young adults.
format	article
author	Mario Datts Jan-Erik Wiederholz Martin Schultze Martin Schultze Gerhard Vowe
author_facet	Mario Datts Jan-Erik Wiederholz Martin Schultze Martin Schultze Gerhard Vowe
author_sort	Mario Datts
title	Political Communication Patterns of Young Adults in Germany
title_short	Political Communication Patterns of Young Adults in Germany
title_full	Political Communication Patterns of Young Adults in Germany
title_fullStr	Political Communication Patterns of Young Adults in Germany
title_full_unstemmed	Political Communication Patterns of Young Adults in Germany
title_sort	political communication patterns of young adults in germany
publisher	Frontiers Media S.A.
publishDate	2021
url	https://doaj.org/article/d2dc777386b7424ebe9e5bd6850137f0
work_keys_str_mv	AT mariodatts politicalcommunicationpatternsofyoungadultsingermany AT janerikwiederholz politicalcommunicationpatternsofyoungadultsingermany AT martinschultze politicalcommunicationpatternsofyoungadultsingermany AT martinschultze politicalcommunicationpatternsofyoungadultsingermany AT gerhardvowe politicalcommunicationpatternsofyoungadultsingermany
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Political Communication Patterns of Young Adults in Germany

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