CORPORATE STORYTELLING
The article outlines the essence and different forms of corporate storytelling as a communication management tool. Professional communicators use storytelling to achieve and manipulate various target audiences, both internal and external. The article argues that at present to be interesting for key...
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| Lenguaje: | RU |
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Publishing House of the State University of Management
2016
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| Acceso en línea: | https://doaj.org/article/d3323ff0afc949dea60e0966b33f33d1 |
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oai:doaj.org-article:d3323ff0afc949dea60e0966b33f33d12021-12-03T07:43:15ZCORPORATE STORYTELLING1816-42772686-8415https://doaj.org/article/d3323ff0afc949dea60e0966b33f33d12016-02-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/98https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415The article outlines the essence and different forms of corporate storytelling as a communication management tool. Professional communicators use storytelling to achieve and manipulate various target audiences, both internal and external. The article argues that at present to be interesting for key publics stories should be told by means of various media and presuppose the active participation on the part of recipients.L. MinaevaPublishing House of the State University of Managementarticleкорпоративный сторителлингнарративисторияневербальная коммуникациякоммуникационный менеджментSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 2, Pp 247-253 (2016) |
| institution |
DOAJ |
| collection |
DOAJ |
| language |
RU |
| topic |
корпоративный сторителлинг нарратив история невербальная коммуникация коммуникационный менеджмент Sociology (General) HM401-1281 Economics as a science HB71-74 |
| spellingShingle |
корпоративный сторителлинг нарратив история невербальная коммуникация коммуникационный менеджмент Sociology (General) HM401-1281 Economics as a science HB71-74 L. Minaeva CORPORATE STORYTELLING |
| description |
The article outlines the essence and different forms of corporate storytelling as a communication management tool. Professional communicators use storytelling to achieve and manipulate various target audiences, both internal and external. The article argues that at present to be interesting for key publics stories should be told by means of various media and presuppose the active participation on the part of recipients. |
| format |
article |
| author |
L. Minaeva |
| author_facet |
L. Minaeva |
| author_sort |
L. Minaeva |
| title |
CORPORATE STORYTELLING |
| title_short |
CORPORATE STORYTELLING |
| title_full |
CORPORATE STORYTELLING |
| title_fullStr |
CORPORATE STORYTELLING |
| title_full_unstemmed |
CORPORATE STORYTELLING |
| title_sort |
corporate storytelling |
| publisher |
Publishing House of the State University of Management |
| publishDate |
2016 |
| url |
https://doaj.org/article/d3323ff0afc949dea60e0966b33f33d1 |
| work_keys_str_mv |
AT lminaeva corporatestorytelling |
| _version_ |
1718373842121916416 |