CORPORATE STORYTELLING

The article outlines the essence and different forms of corporate storytelling as a communication management tool. Professional communicators use storytelling to achieve and manipulate various target audiences, both internal and external. The article argues that at present to be interesting for key...

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Bibliographic Details
Main Author:	L. Minaeva
Format:	article
Language:	RU
Published:	Publishing House of the State University of Management 2016
Subjects:	корпоративный сторителлинг нарратив история невербальная коммуникация коммуникационный менеджмент Sociology (General) HM401-1281 Economics as a science HB71-74
Online Access:	https://doaj.org/article/d3323ff0afc949dea60e0966b33f33d1
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id	oai:doaj.org-article:d3323ff0afc949dea60e0966b33f33d1
record_format	dspace
spelling	oai:doaj.org-article:d3323ff0afc949dea60e0966b33f33d12021-12-03T07:43:15ZCORPORATE STORYTELLING1816-42772686-8415https://doaj.org/article/d3323ff0afc949dea60e0966b33f33d12016-02-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/98https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415The article outlines the essence and different forms of corporate storytelling as a communication management tool. Professional communicators use storytelling to achieve and manipulate various target audiences, both internal and external. The article argues that at present to be interesting for key publics stories should be told by means of various media and presuppose the active participation on the part of recipients.L. MinaevaPublishing House of the State University of Managementarticleкорпоративный сторителлингнарративисторияневербальная коммуникациякоммуникационный менеджментSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 2, Pp 247-253 (2016)
institution	DOAJ
collection	DOAJ
language	RU
topic	корпоративный сторителлинг нарратив история невербальная коммуникация коммуникационный менеджмент Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	корпоративный сторителлинг нарратив история невербальная коммуникация коммуникационный менеджмент Sociology (General) HM401-1281 Economics as a science HB71-74 L. Minaeva CORPORATE STORYTELLING
description	The article outlines the essence and different forms of corporate storytelling as a communication management tool. Professional communicators use storytelling to achieve and manipulate various target audiences, both internal and external. The article argues that at present to be interesting for key publics stories should be told by means of various media and presuppose the active participation on the part of recipients.
format	article
author	L. Minaeva
author_facet	L. Minaeva
author_sort	L. Minaeva
title	CORPORATE STORYTELLING
title_short	CORPORATE STORYTELLING
title_full	CORPORATE STORYTELLING
title_fullStr	CORPORATE STORYTELLING
title_full_unstemmed	CORPORATE STORYTELLING
title_sort	corporate storytelling
publisher	Publishing House of the State University of Management
publishDate	2016
url	https://doaj.org/article/d3323ff0afc949dea60e0966b33f33d1
work_keys_str_mv	AT lminaeva corporatestorytelling
_version_	1718373842121916416

CORPORATE STORYTELLING

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