The problem of violation of the system implementation of the psycho-semantic and psycholinguistic requirements for brand name

The analysis and systematization of psychosemantic, psycholinguistic, including phonosemantic requirements to the name of the trademark have been carried out, the problem of their unsystematic practical implementation have been considered. The article presents the results of an empirical study condu...

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Autor principal:	I. Yu. Aleksandrova
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2019
Materias:	communicative efficiency naming psycholinguistics psychosemantics phonosemantics associative experiment associative word field Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/d336881a6164479ca07621b4c4b968cd
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id	oai:doaj.org-article:d336881a6164479ca07621b4c4b968cd
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spelling	oai:doaj.org-article:d336881a6164479ca07621b4c4b968cd2021-12-03T07:43:28ZThe problem of violation of the system implementation of the psycho-semantic and psycholinguistic requirements for brand name1816-42772686-841510.26425/1816-4277-2019-2-150-156https://doaj.org/article/d336881a6164479ca07621b4c4b968cd2019-04-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/1315https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415The analysis and systematization of psychosemantic, psycholinguistic, including phonosemantic requirements to the name of the trademark have been carried out, the problem of their unsystematic practical implementation have been considered. The article presents the results of an empirical study conducted by the author aimed at identifying the degree of psychological acceptability of the brand name actually existing on the Russian market. As a result of the analysis of the primary data, the author reconstructs the associative field of the diagnosed word-name, the specific semantic content of which proves the need for a preliminary check of the communicative efficiency of the brand name. The presented method can be used for practical purposes in the process of naming.I. Yu. AleksandrovaPublishing House of the State University of Managementarticlecommunicative efficiencynamingpsycholinguisticspsychosemanticsphonosemanticsassociative experimentassociative word fieldSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 2, Pp 150-156 (2019)
institution	DOAJ
collection	DOAJ
language	RU
topic	communicative efficiency naming psycholinguistics psychosemantics phonosemantics associative experiment associative word field Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	communicative efficiency naming psycholinguistics psychosemantics phonosemantics associative experiment associative word field Sociology (General) HM401-1281 Economics as a science HB71-74 I. Yu. Aleksandrova The problem of violation of the system implementation of the psycho-semantic and psycholinguistic requirements for brand name
description	The analysis and systematization of psychosemantic, psycholinguistic, including phonosemantic requirements to the name of the trademark have been carried out, the problem of their unsystematic practical implementation have been considered. The article presents the results of an empirical study conducted by the author aimed at identifying the degree of psychological acceptability of the brand name actually existing on the Russian market. As a result of the analysis of the primary data, the author reconstructs the associative field of the diagnosed word-name, the specific semantic content of which proves the need for a preliminary check of the communicative efficiency of the brand name. The presented method can be used for practical purposes in the process of naming.
format	article
author	I. Yu. Aleksandrova
author_facet	I. Yu. Aleksandrova
author_sort	I. Yu. Aleksandrova
title	The problem of violation of the system implementation of the psycho-semantic and psycholinguistic requirements for brand name
title_short	The problem of violation of the system implementation of the psycho-semantic and psycholinguistic requirements for brand name
title_full	The problem of violation of the system implementation of the psycho-semantic and psycholinguistic requirements for brand name
title_fullStr	The problem of violation of the system implementation of the psycho-semantic and psycholinguistic requirements for brand name
title_full_unstemmed	The problem of violation of the system implementation of the psycho-semantic and psycholinguistic requirements for brand name
title_sort	problem of violation of the system implementation of the psycho-semantic and psycholinguistic requirements for brand name
publisher	Publishing House of the State University of Management
publishDate	2019
url	https://doaj.org/article/d336881a6164479ca07621b4c4b968cd
work_keys_str_mv	AT iyualeksandrova theproblemofviolationofthesystemimplementationofthepsychosemanticandpsycholinguisticrequirementsforbrandname AT iyualeksandrova problemofviolationofthesystemimplementationofthepsychosemanticandpsycholinguisticrequirementsforbrandname
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The problem of violation of the system implementation of the psycho-semantic and psycholinguistic requirements for brand name

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