Exploring the supply chain management of fair trade business: case study of a fair trade craft company in China

For two decades, fair trade has served as an alternative approach of trading that encourages minimal returns, sustainability, and ethics, by offering producers in developing countries better trading conditions and secured rights. This movement has emerged recently in China, with companies involving...

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Autores principales:	Kaifeng Zhang, Zheng Liu, Ping Wang
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2020
Materias:	fair trade social enterprise supply chain management china Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/d3a634c8eb3d4bf09a1f1069975b87ac
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spelling	oai:doaj.org-article:d3a634c8eb3d4bf09a1f1069975b87ac2021-12-02T15:59:33ZExploring the supply chain management of fair trade business: case study of a fair trade craft company in China2331-197510.1080/23311975.2020.1734345https://doaj.org/article/d3a634c8eb3d4bf09a1f1069975b87ac2020-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2020.1734345https://doaj.org/toc/2331-1975For two decades, fair trade has served as an alternative approach of trading that encourages minimal returns, sustainability, and ethics, by offering producers in developing countries better trading conditions and secured rights. This movement has emerged recently in China, with companies involving domestic trading between richer and poorer regions. However, lack of third-party certification, standardization, process control, public awareness, and brand recognition continue to be challenges. To understand the current fair trade business in China, this paper investigates important decision-making areas from a supply chain management perspective. With the nature of empirical studies, an in-depth case analysis of a fair trade craft company has been conducted along with the purchasing and supplier relationship management, internal operations, and marketing and customer relationship management. This company currently combines the role of fair trade organization and retailer, by implementing an in-house certification system and vertically integrating the supply chain. Findings also highlight risk at each stage of supply chain. Compared with the western society, the unique features of Chinese fair trade business are captured with prioritized areas for improvement. This research contributes to the fair trade literature by providing exploratory study into emerging issues in the supply chain, particularly inside developing countries. The recommendations also create value for policy-makers and practitioners of fair trade companies.Kaifeng ZhangZheng LiuPing WangTaylor & Francis Grouparticlefair tradesocial enterprisesupply chain managementchinaBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 7, Iss 1 (2020)
institution	DOAJ
collection	DOAJ
language	EN
topic	fair trade social enterprise supply chain management china Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	fair trade social enterprise supply chain management china Business HF5001-6182 Management. Industrial management HD28-70 Kaifeng Zhang Zheng Liu Ping Wang Exploring the supply chain management of fair trade business: case study of a fair trade craft company in China
description	For two decades, fair trade has served as an alternative approach of trading that encourages minimal returns, sustainability, and ethics, by offering producers in developing countries better trading conditions and secured rights. This movement has emerged recently in China, with companies involving domestic trading between richer and poorer regions. However, lack of third-party certification, standardization, process control, public awareness, and brand recognition continue to be challenges. To understand the current fair trade business in China, this paper investigates important decision-making areas from a supply chain management perspective. With the nature of empirical studies, an in-depth case analysis of a fair trade craft company has been conducted along with the purchasing and supplier relationship management, internal operations, and marketing and customer relationship management. This company currently combines the role of fair trade organization and retailer, by implementing an in-house certification system and vertically integrating the supply chain. Findings also highlight risk at each stage of supply chain. Compared with the western society, the unique features of Chinese fair trade business are captured with prioritized areas for improvement. This research contributes to the fair trade literature by providing exploratory study into emerging issues in the supply chain, particularly inside developing countries. The recommendations also create value for policy-makers and practitioners of fair trade companies.
format	article
author	Kaifeng Zhang Zheng Liu Ping Wang
author_facet	Kaifeng Zhang Zheng Liu Ping Wang
author_sort	Kaifeng Zhang
title	Exploring the supply chain management of fair trade business: case study of a fair trade craft company in China
title_short	Exploring the supply chain management of fair trade business: case study of a fair trade craft company in China
title_full	Exploring the supply chain management of fair trade business: case study of a fair trade craft company in China
title_fullStr	Exploring the supply chain management of fair trade business: case study of a fair trade craft company in China
title_full_unstemmed	Exploring the supply chain management of fair trade business: case study of a fair trade craft company in China
title_sort	exploring the supply chain management of fair trade business: case study of a fair trade craft company in china
publisher	Taylor & Francis Group
publishDate	2020
url	https://doaj.org/article/d3a634c8eb3d4bf09a1f1069975b87ac
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Exploring the supply chain management of fair trade business: case study of a fair trade craft company in China

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