Critical Conditions Identification for Online Purchase Intention of Fruits: A Fuzzy-Set Qualitative Comparative Analysis

With the development of Internet technology, e-commerce platforms have emerged one after another, and the competition of the fruit e-commerce market is increasingly intensified. How to boost customer demand by improving their purchase intention has become a key issue. The study identified the critic...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	Can Wang, Fangyu Chen, Feiteng Yi, Yongchang Wei
Formato:	article
Lenguaje:	EN
Publicado:	Frontiers Media S.A. 2021
Materias:	online purchase intention fruit quality supply service fruit price concessions website information quality perceived risk Psychology BF1-990
Acceso en línea:	https://doaj.org/article/d3b116e4e3b64cddb79248c6af564793
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:d3b116e4e3b64cddb79248c6af564793
record_format	dspace
spelling	oai:doaj.org-article:d3b116e4e3b64cddb79248c6af5647932021-12-02T10:46:24ZCritical Conditions Identification for Online Purchase Intention of Fruits: A Fuzzy-Set Qualitative Comparative Analysis1664-107810.3389/fpsyg.2021.713295https://doaj.org/article/d3b116e4e3b64cddb79248c6af5647932021-12-01T00:00:00Zhttps://www.frontiersin.org/articles/10.3389/fpsyg.2021.713295/fullhttps://doaj.org/toc/1664-1078With the development of Internet technology, e-commerce platforms have emerged one after another, and the competition of the fruit e-commerce market is increasingly intensified. How to boost customer demand by improving their purchase intention has become a key issue. The study identified the critical conditions leading to high purchase intention of fruits through fuzzy-set qualitative comparative analysis. The empirical analysis was conducted based on an online questionnaire of 344 Internet users. The results reveal that high purchase intention comes from high fruit quality, high fruit price concessions and supply service, and low perceived risk (peripheral conditions). In addition, high purchase intention can also be realized from high fruit quality, high fruit price concessions, high supply service, and high website information quality (peripheral conditions). This study provides more nuanced thinking of how to improve online purchase intention of fruits.Can WangFangyu ChenFeiteng YiYongchang WeiFrontiers Media S.A.articleonline purchase intentionfruit qualitysupply servicefruit price concessionswebsite information qualityperceived riskPsychologyBF1-990ENFrontiers in Psychology, Vol 12 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	online purchase intention fruit quality supply service fruit price concessions website information quality perceived risk Psychology BF1-990
spellingShingle	online purchase intention fruit quality supply service fruit price concessions website information quality perceived risk Psychology BF1-990 Can Wang Fangyu Chen Feiteng Yi Yongchang Wei Critical Conditions Identification for Online Purchase Intention of Fruits: A Fuzzy-Set Qualitative Comparative Analysis
description	With the development of Internet technology, e-commerce platforms have emerged one after another, and the competition of the fruit e-commerce market is increasingly intensified. How to boost customer demand by improving their purchase intention has become a key issue. The study identified the critical conditions leading to high purchase intention of fruits through fuzzy-set qualitative comparative analysis. The empirical analysis was conducted based on an online questionnaire of 344 Internet users. The results reveal that high purchase intention comes from high fruit quality, high fruit price concessions and supply service, and low perceived risk (peripheral conditions). In addition, high purchase intention can also be realized from high fruit quality, high fruit price concessions, high supply service, and high website information quality (peripheral conditions). This study provides more nuanced thinking of how to improve online purchase intention of fruits.
format	article
author	Can Wang Fangyu Chen Feiteng Yi Yongchang Wei
author_facet	Can Wang Fangyu Chen Feiteng Yi Yongchang Wei
author_sort	Can Wang
title	Critical Conditions Identification for Online Purchase Intention of Fruits: A Fuzzy-Set Qualitative Comparative Analysis
title_short	Critical Conditions Identification for Online Purchase Intention of Fruits: A Fuzzy-Set Qualitative Comparative Analysis
title_full	Critical Conditions Identification for Online Purchase Intention of Fruits: A Fuzzy-Set Qualitative Comparative Analysis
title_fullStr	Critical Conditions Identification for Online Purchase Intention of Fruits: A Fuzzy-Set Qualitative Comparative Analysis
title_full_unstemmed	Critical Conditions Identification for Online Purchase Intention of Fruits: A Fuzzy-Set Qualitative Comparative Analysis
title_sort	critical conditions identification for online purchase intention of fruits: a fuzzy-set qualitative comparative analysis
publisher	Frontiers Media S.A.
publishDate	2021
url	https://doaj.org/article/d3b116e4e3b64cddb79248c6af564793
work_keys_str_mv	AT canwang criticalconditionsidentificationforonlinepurchaseintentionoffruitsafuzzysetqualitativecomparativeanalysis AT fangyuchen criticalconditionsidentificationforonlinepurchaseintentionoffruitsafuzzysetqualitativecomparativeanalysis AT feitengyi criticalconditionsidentificationforonlinepurchaseintentionoffruitsafuzzysetqualitativecomparativeanalysis AT yongchangwei criticalconditionsidentificationforonlinepurchaseintentionoffruitsafuzzysetqualitativecomparativeanalysis
_version_	1718396792765153280

Critical Conditions Identification for Online Purchase Intention of Fruits: A Fuzzy-Set Qualitative Comparative Analysis

Ejemplares similares