The demographics of computer-mediated communication: A review of social media demographic trends among social networking site giants

The emergence of social network sites (SNSs) and their extraordinary expansion across the globe has articulated the crucial role computer-mediated communication now plays in human interactions. Though everyone seems caught-up in this new communication frenzy, the appears to be a significant dissimil...

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Autores principales: Sarah Gambo, Bahire Ofe Özad
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Lenguaje:EN
Publicado: Elsevier 2020
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Acceso en línea:https://doaj.org/article/d45e733997ed46e999b340a50946f015
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spelling oai:doaj.org-article:d45e733997ed46e999b340a50946f0152021-12-01T05:03:14ZThe demographics of computer-mediated communication: A review of social media demographic trends among social networking site giants2451-958810.1016/j.chbr.2020.100016https://doaj.org/article/d45e733997ed46e999b340a50946f0152020-08-01T00:00:00Zhttp://www.sciencedirect.com/science/article/pii/S2451958820300166https://doaj.org/toc/2451-9588The emergence of social network sites (SNSs) and their extraordinary expansion across the globe has articulated the crucial role computer-mediated communication now plays in human interactions. Though everyone seems caught-up in this new communication frenzy, the appears to be a significant dissimilarity and gaps in the demographics of SNS usage. The aforementioned subject has been the focus of much scholarly attention in recent years as scholars and researchers sought to understand and explain the issue. Most literature on this topic have been focused on the following preoccupations: How is SNSs usage distributed amongst various demographic groups, gender and SNS usage, and SNS and age factor. These issues constitute the focus of this review article. This paper undertakes a review of published research studies on demographic issues on social network sites. Three major findings surfaced from the inductive analysis of the study results: the demographic distribution of SNS usage presents a clear domination of youths and women; men and women have different motivation in their SNS usage with women pursuing specific targets and men being more general; and older people are more concerned with privacy in their social media usage than youths.Sarah GamboBahire Ofe ÖzadElsevierarticleComputer-mediated communicationSocial mediaDemographicsSocial network sitesOnline platformsSNS usageElectronic computers. Computer scienceQA75.5-76.95PsychologyBF1-990ENComputers in Human Behavior Reports, Vol 2, Iss , Pp 100016- (2020)
institution DOAJ
collection DOAJ
language EN
topic Computer-mediated communication
Social media
Demographics
Social network sites
Online platforms
SNS usage
Electronic computers. Computer science
QA75.5-76.95
Psychology
BF1-990
spellingShingle Computer-mediated communication
Social media
Demographics
Social network sites
Online platforms
SNS usage
Electronic computers. Computer science
QA75.5-76.95
Psychology
BF1-990
Sarah Gambo
Bahire Ofe Özad
The demographics of computer-mediated communication: A review of social media demographic trends among social networking site giants
description The emergence of social network sites (SNSs) and their extraordinary expansion across the globe has articulated the crucial role computer-mediated communication now plays in human interactions. Though everyone seems caught-up in this new communication frenzy, the appears to be a significant dissimilarity and gaps in the demographics of SNS usage. The aforementioned subject has been the focus of much scholarly attention in recent years as scholars and researchers sought to understand and explain the issue. Most literature on this topic have been focused on the following preoccupations: How is SNSs usage distributed amongst various demographic groups, gender and SNS usage, and SNS and age factor. These issues constitute the focus of this review article. This paper undertakes a review of published research studies on demographic issues on social network sites. Three major findings surfaced from the inductive analysis of the study results: the demographic distribution of SNS usage presents a clear domination of youths and women; men and women have different motivation in their SNS usage with women pursuing specific targets and men being more general; and older people are more concerned with privacy in their social media usage than youths.
format article
author Sarah Gambo
Bahire Ofe Özad
author_facet Sarah Gambo
Bahire Ofe Özad
author_sort Sarah Gambo
title The demographics of computer-mediated communication: A review of social media demographic trends among social networking site giants
title_short The demographics of computer-mediated communication: A review of social media demographic trends among social networking site giants
title_full The demographics of computer-mediated communication: A review of social media demographic trends among social networking site giants
title_fullStr The demographics of computer-mediated communication: A review of social media demographic trends among social networking site giants
title_full_unstemmed The demographics of computer-mediated communication: A review of social media demographic trends among social networking site giants
title_sort demographics of computer-mediated communication: a review of social media demographic trends among social networking site giants
publisher Elsevier
publishDate 2020
url https://doaj.org/article/d45e733997ed46e999b340a50946f015
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AT sarahgambo demographicsofcomputermediatedcommunicationareviewofsocialmediademographictrendsamongsocialnetworkingsitegiants
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