PRINCIPLES AND MECHANISMS OF THE STRATEGY OF UNIVERSITY SUSTAINABLE DEVELOPMENT

The article gives definitions of the notions ‘green university’ and ‘green campus’, shows the contribution of education institutions to sustainable development of society and certain market entities, identifies and systematizes mechanisms of transfer to green university, formulates its aims and dete...

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Autores principales:	Vasily V. Kuznetsov, Anastasia V. Lukina, Daria V. Malova
Formato:	article
Lenguaje:	RU
Publicado:	Plekhanov Russian University of Economics 2017
Materias:	green university sustainable development green campus Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/d50236f0698b49cf8672bffa23c07417
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spelling	oai:doaj.org-article:d50236f0698b49cf8672bffa23c074172021-11-15T05:20:45ZPRINCIPLES AND MECHANISMS OF THE STRATEGY OF UNIVERSITY SUSTAINABLE DEVELOPMENT2413-28292587-925110.21686/2413-2829-2017-1-56-64https://doaj.org/article/d50236f0698b49cf8672bffa23c074172017-09-01T00:00:00Zhttps://vest.rea.ru/jour/article/view/246https://doaj.org/toc/2413-2829https://doaj.org/toc/2587-9251The article gives definitions of the notions ‘green university’ and ‘green campus’, shows the contribution of education institutions to sustainable development of society and certain market entities, identifies and systematizes mechanisms of transfer to green university, formulates its aims and determines the role of marketing in supporting and promoting university achievements in the field of sustainable development. The authors put forward marketing mechanisms for attaining goals of university sustainable development. Russian and global experience in transferring mechanisms for higher education institutions’ transfer to principles of sustainable development and green university were generalized.Vasily V. KuznetsovAnastasia V. LukinaDaria V. MalovaPlekhanov Russian University of Economicsarticlegreen universitysustainable developmentgreen campusEconomics as a scienceHB71-74RUВестник Российского экономического университета имени Г. В. Плеханова, Vol 0, Iss 1, Pp 56-64 (2017)
institution	DOAJ
collection	DOAJ
language	RU
topic	green university sustainable development green campus Economics as a science HB71-74
spellingShingle	green university sustainable development green campus Economics as a science HB71-74 Vasily V. Kuznetsov Anastasia V. Lukina Daria V. Malova PRINCIPLES AND MECHANISMS OF THE STRATEGY OF UNIVERSITY SUSTAINABLE DEVELOPMENT
description	The article gives definitions of the notions ‘green university’ and ‘green campus’, shows the contribution of education institutions to sustainable development of society and certain market entities, identifies and systematizes mechanisms of transfer to green university, formulates its aims and determines the role of marketing in supporting and promoting university achievements in the field of sustainable development. The authors put forward marketing mechanisms for attaining goals of university sustainable development. Russian and global experience in transferring mechanisms for higher education institutions’ transfer to principles of sustainable development and green university were generalized.
format	article
author	Vasily V. Kuznetsov Anastasia V. Lukina Daria V. Malova
author_facet	Vasily V. Kuznetsov Anastasia V. Lukina Daria V. Malova
author_sort	Vasily V. Kuznetsov
title	PRINCIPLES AND MECHANISMS OF THE STRATEGY OF UNIVERSITY SUSTAINABLE DEVELOPMENT
title_short	PRINCIPLES AND MECHANISMS OF THE STRATEGY OF UNIVERSITY SUSTAINABLE DEVELOPMENT
title_full	PRINCIPLES AND MECHANISMS OF THE STRATEGY OF UNIVERSITY SUSTAINABLE DEVELOPMENT
title_fullStr	PRINCIPLES AND MECHANISMS OF THE STRATEGY OF UNIVERSITY SUSTAINABLE DEVELOPMENT
title_full_unstemmed	PRINCIPLES AND MECHANISMS OF THE STRATEGY OF UNIVERSITY SUSTAINABLE DEVELOPMENT
title_sort	principles and mechanisms of the strategy of university sustainable development
publisher	Plekhanov Russian University of Economics
publishDate	2017
url	https://doaj.org/article/d50236f0698b49cf8672bffa23c07417
work_keys_str_mv	AT vasilyvkuznetsov principlesandmechanismsofthestrategyofuniversitysustainabledevelopment AT anastasiavlukina principlesandmechanismsofthestrategyofuniversitysustainabledevelopment AT dariavmalova principlesandmechanismsofthestrategyofuniversitysustainabledevelopment
_version_	1718428713099460608

PRINCIPLES AND MECHANISMS OF THE STRATEGY OF UNIVERSITY SUSTAINABLE DEVELOPMENT

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