Measuring value created by business models in the sharing economy

The sharing economy forms a modern sustainable trend, combining the economic and social-ethical benefits of using, rather than owning. The article studies such factors as social approval, economic choice and digital coordination influencing the effectiveness of business models of the sharing economy...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	Igor M. Stepnov, Yulia A. Kovalchuk
Formato:	article
Lenguaje:	RU
Publicado:	Ural State University of Economics 2020
Materias:	business model sharing economy economic collaboration value-based management asset management social value coordination Business HF5001-6182 Finance HG1-9999
Acceso en línea:	https://doaj.org/article/d503a4cd1fd94bc0a0678ecf715bdca6
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:d503a4cd1fd94bc0a0678ecf715bdca6
record_format	dspace
spelling	oai:doaj.org-article:d503a4cd1fd94bc0a0678ecf715bdca62021-12-02T15:27:26ZMeasuring value created by business models in the sharing economy10.29141/2218-5003-2020-11-5-52218-50032218-5003https://doaj.org/article/d503a4cd1fd94bc0a0678ecf715bdca62020-11-01T00:00:00Zhttp://upravlenets.usue.ru/ru/-2020/695https://doaj.org/toc/2218-5003https://doaj.org/toc/2218-5003The sharing economy forms a modern sustainable trend, combining the economic and social-ethical benefits of using, rather than owning. The article studies such factors as social approval, economic choice and digital coordination influencing the effectiveness of business models of the sharing economy, but the full value of which has not yet been established. The methodological basis of the research includes neoclassical and neoinstitutional economic theories and the concept of economic collaboration. Among the research methods applied are a value-based approach to discussing the substance of collaborative consumption business models, a critical analysis of the peculiarities of the economic choice between saving and consumption, and a qualitative analysis of demand on the basis of a socially confirmed interest in collaborative consumption. The research develops five types of models for creating and redistributing income in the sharing economy and finds that the key advantage of the sharing economy is the confirmed demand of a new class of consumers, which reduces the probability of marketing mistakes. The authors state that any form of collaborative consumption for ensuring transparency of transactions and correctness of taxation should be regarded as a service. We design an alternative model for assessing the lower bound of the value created, which takes into account the frequency of consumers’ repeated requests to previously provided services, assuming that social approval shifts the line of choice and does not create a new value. The theoretical and practical significance of the research lies in the contribution to the value measurement of shared consumption based on consumer signals in the form of public approval (social initiative or testing) and profitability evaluation (lower bound) of the shared use by the consumer.Igor M. StepnovYulia A. KovalchukUral State University of Economicsarticlebusiness modelsharing economyeconomic collaborationvalue-based managementasset managementsocial valuecoordinationBusinessHF5001-6182FinanceHG1-9999RUУправленец, Vol 11, Iss 5, Pp 58-69 (2020)
institution	DOAJ
collection	DOAJ
language	RU
topic	business model sharing economy economic collaboration value-based management asset management social value coordination Business HF5001-6182 Finance HG1-9999
spellingShingle	business model sharing economy economic collaboration value-based management asset management social value coordination Business HF5001-6182 Finance HG1-9999 Igor M. Stepnov Yulia A. Kovalchuk Measuring value created by business models in the sharing economy
description	The sharing economy forms a modern sustainable trend, combining the economic and social-ethical benefits of using, rather than owning. The article studies such factors as social approval, economic choice and digital coordination influencing the effectiveness of business models of the sharing economy, but the full value of which has not yet been established. The methodological basis of the research includes neoclassical and neoinstitutional economic theories and the concept of economic collaboration. Among the research methods applied are a value-based approach to discussing the substance of collaborative consumption business models, a critical analysis of the peculiarities of the economic choice between saving and consumption, and a qualitative analysis of demand on the basis of a socially confirmed interest in collaborative consumption. The research develops five types of models for creating and redistributing income in the sharing economy and finds that the key advantage of the sharing economy is the confirmed demand of a new class of consumers, which reduces the probability of marketing mistakes. The authors state that any form of collaborative consumption for ensuring transparency of transactions and correctness of taxation should be regarded as a service. We design an alternative model for assessing the lower bound of the value created, which takes into account the frequency of consumers’ repeated requests to previously provided services, assuming that social approval shifts the line of choice and does not create a new value. The theoretical and practical significance of the research lies in the contribution to the value measurement of shared consumption based on consumer signals in the form of public approval (social initiative or testing) and profitability evaluation (lower bound) of the shared use by the consumer.
format	article
author	Igor M. Stepnov Yulia A. Kovalchuk
author_facet	Igor M. Stepnov Yulia A. Kovalchuk
author_sort	Igor M. Stepnov
title	Measuring value created by business models in the sharing economy
title_short	Measuring value created by business models in the sharing economy
title_full	Measuring value created by business models in the sharing economy
title_fullStr	Measuring value created by business models in the sharing economy
title_full_unstemmed	Measuring value created by business models in the sharing economy
title_sort	measuring value created by business models in the sharing economy
publisher	Ural State University of Economics
publishDate	2020
url	https://doaj.org/article/d503a4cd1fd94bc0a0678ecf715bdca6
work_keys_str_mv	AT igormstepnov measuringvaluecreatedbybusinessmodelsinthesharingeconomy AT yuliaakovalchuk measuringvaluecreatedbybusinessmodelsinthesharingeconomy
_version_	1718387232645054464

Measuring value created by business models in the sharing economy

Ejemplares similares