Marketing cecina in tepetlixpa, in the state of Mexico

<p>The production of bovine meat is paramount in the consumption of protein in Mexico but, despite having grown in recent decades, there is still an unsatisfied market. There are records of several beef business models in the country, among which the following stands out: artisanal meat (cecin...

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Autores principales:	Gladis Feliciano-Gregorio, Andrés Díaz-Morales, Omar Ernesto Terán Varela
Formato:	article
Lenguaje:	ES
Publicado:	Universidad Central de Venezuela 2018
Materias:	yecapixtla, cecina, consumo de carne, proceso productivo Management. Industrial management HD28-70 Business HF5001-6182
Acceso en línea:	https://doaj.org/article/d5380f3eec054113b33cd0b81026c7fb
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spelling	oai:doaj.org-article:d5380f3eec054113b33cd0b81026c7fb2021-11-25T23:41:44ZMarketing cecina in tepetlixpa, in the state of Mexico2542-3142https://doaj.org/article/d5380f3eec054113b33cd0b81026c7fb2018-12-01T00:00:00Zhttp://saber.ucv.ve/ojs/index.php/rev_GID/article/view/15783https://doaj.org/toc/2542-3142<p>The production of bovine meat is paramount in the consumption of protein in Mexico but, despite having grown in recent decades, there is still an unsatisfied market. There are records of several beef business models in the country, among which the following stands out: artisanal meat (cecina). The objective of this research was to analyze the structure and operation of the production and commercialization of cecina in order to determe the economic and social impact that it generates in the municipality of Tepetlixpa, in the State of Mexico. 21 semistructured surveys were applied to businesses dedicated to selling cecina during 2015. Subsequently, the productive chain methodology was used and the interactions of the links that conform it were identified and described: raw material, transformation, marketing and sales. The supply of raw material is basically twofold: local and foreign, mainly from the United States of America; the transformation of the product takes place in more than 90% of the municipality of Yecapixtla, Morelos and, finally, the commercialization and sales of cecina is carried out in the municipality of Tepetlixpa. This activity generates a significant number of direct and indirect jobs, as well as acceptable profit margins (40%). Despite the quality of the product, the activity is in decline due to external factors. This implies that strategies should be designed to allow an increase in related activities.</p> <p><strong>Keywords: </strong>Yecapixtla, meat consumption, production process.</p>Gladis Feliciano-GregorioAndrés Díaz-MoralesOmar Ernesto Terán VarelaUniversidad Central de Venezuelaarticleyecapixtla, cecina, consumo de carne, proceso productivoManagement. Industrial managementHD28-70BusinessHF5001-6182ESRevista Gestión I+D, Vol 3, Iss 2, Pp 81-92 (2018)
institution	DOAJ
collection	DOAJ
language	ES
topic	yecapixtla, cecina, consumo de carne, proceso productivo Management. Industrial management HD28-70 Business HF5001-6182
spellingShingle	yecapixtla, cecina, consumo de carne, proceso productivo Management. Industrial management HD28-70 Business HF5001-6182 Gladis Feliciano-Gregorio Andrés Díaz-Morales Omar Ernesto Terán Varela Marketing cecina in tepetlixpa, in the state of Mexico
description	<p>The production of bovine meat is paramount in the consumption of protein in Mexico but, despite having grown in recent decades, there is still an unsatisfied market. There are records of several beef business models in the country, among which the following stands out: artisanal meat (cecina). The objective of this research was to analyze the structure and operation of the production and commercialization of cecina in order to determe the economic and social impact that it generates in the municipality of Tepetlixpa, in the State of Mexico. 21 semistructured surveys were applied to businesses dedicated to selling cecina during 2015. Subsequently, the productive chain methodology was used and the interactions of the links that conform it were identified and described: raw material, transformation, marketing and sales. The supply of raw material is basically twofold: local and foreign, mainly from the United States of America; the transformation of the product takes place in more than 90% of the municipality of Yecapixtla, Morelos and, finally, the commercialization and sales of cecina is carried out in the municipality of Tepetlixpa. This activity generates a significant number of direct and indirect jobs, as well as acceptable profit margins (40%). Despite the quality of the product, the activity is in decline due to external factors. This implies that strategies should be designed to allow an increase in related activities.</p> <p><strong>Keywords: </strong>Yecapixtla, meat consumption, production process.</p>
format	article
author	Gladis Feliciano-Gregorio Andrés Díaz-Morales Omar Ernesto Terán Varela
author_facet	Gladis Feliciano-Gregorio Andrés Díaz-Morales Omar Ernesto Terán Varela
author_sort	Gladis Feliciano-Gregorio
title	Marketing cecina in tepetlixpa, in the state of Mexico
title_short	Marketing cecina in tepetlixpa, in the state of Mexico
title_full	Marketing cecina in tepetlixpa, in the state of Mexico
title_fullStr	Marketing cecina in tepetlixpa, in the state of Mexico
title_full_unstemmed	Marketing cecina in tepetlixpa, in the state of Mexico
title_sort	marketing cecina in tepetlixpa, in the state of mexico
publisher	Universidad Central de Venezuela
publishDate	2018
url	https://doaj.org/article/d5380f3eec054113b33cd0b81026c7fb
work_keys_str_mv	AT gladisfelicianogregorio marketingcecinaintepetlixpainthestateofmexico AT andresdiazmorales marketingcecinaintepetlixpainthestateofmexico AT omarernestoteranvarela marketingcecinaintepetlixpainthestateofmexico
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Marketing cecina in tepetlixpa, in the state of Mexico

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