The full story: Understanding how films affect environmental change through the lens of narrative persuasion

Abstract Researchers in conservation fields have recently highlighted the potential for visual storytelling to convey environmental messages to large audiences. However, an effective model for how such narratives can produce environmental outcomes, such as human–nature connection and pro‐environment...

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Autores principales:	Christopher Michael McCormack, Jennifer K.Martin, Kathryn J. H. Williams
Formato:	article
Lenguaje:	EN
Publicado:	Wiley 2021
Materias:	environmental communication environmental films extinction of experience narrative persuasion nature connection nature documentary Human ecology. Anthropogeography GF1-900 Ecology QH540-549.5
Acceso en línea:	https://doaj.org/article/d5bf728da26c403e96dbe5547b55c037
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spelling	oai:doaj.org-article:d5bf728da26c403e96dbe5547b55c0372021-12-01T05:33:13ZThe full story: Understanding how films affect environmental change through the lens of narrative persuasion2575-831410.1002/pan3.10259https://doaj.org/article/d5bf728da26c403e96dbe5547b55c0372021-12-01T00:00:00Zhttps://doi.org/10.1002/pan3.10259https://doaj.org/toc/2575-8314Abstract Researchers in conservation fields have recently highlighted the potential for visual storytelling to convey environmental messages to large audiences. However, an effective model for how such narratives can produce environmental outcomes, such as human–nature connection and pro‐environmental behaviour (PEB), has not yet been developed. Substantial evidence now suggests that narrative is an effective means of changing beliefs, attitudes and behaviours. This effect is demonstrated in diverse disciplines and understood within the theoretical frameworks of narrative persuasion. We propose a conceptual framework for understanding the impacts of environmental films on environmental behaviours, and connection with nature. Linking insights from the narrative persuasion field with those of conservation psychology, we identify three promising pathways through which environmental films might influence their audiences: (a) reduced resistance to environmental messages, (b) interactions with audience identity and (c) meaningful media experiences. This analysis raises key questions and illuminates priority areas for future research, with an aim to complement and extend existing calls to better appreciate the role of film in addressing environmental problems. Research moving forward should focus on understanding the role environmental films can play in connecting people with nature, promoting PEB and the relationship between the two. Specifically, more attention should be paid to the role of deictic shift in encouraging environmental outcomes, the relation between audiences and characters and the power for film to support self‐expansion. A free Plain Language Summary can be found within the Supporting Information of this article.Christopher Michael McCormackJennifer K.MartinKathryn J. H. WilliamsWileyarticleenvironmental communicationenvironmental filmsextinction of experiencenarrative persuasionnature connectionnature documentaryHuman ecology. AnthropogeographyGF1-900EcologyQH540-549.5ENPeople and Nature, Vol 3, Iss 6, Pp 1193-1204 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	environmental communication environmental films extinction of experience narrative persuasion nature connection nature documentary Human ecology. Anthropogeography GF1-900 Ecology QH540-549.5
spellingShingle	environmental communication environmental films extinction of experience narrative persuasion nature connection nature documentary Human ecology. Anthropogeography GF1-900 Ecology QH540-549.5 Christopher Michael McCormack Jennifer K.Martin Kathryn J. H. Williams The full story: Understanding how films affect environmental change through the lens of narrative persuasion
description	Abstract Researchers in conservation fields have recently highlighted the potential for visual storytelling to convey environmental messages to large audiences. However, an effective model for how such narratives can produce environmental outcomes, such as human–nature connection and pro‐environmental behaviour (PEB), has not yet been developed. Substantial evidence now suggests that narrative is an effective means of changing beliefs, attitudes and behaviours. This effect is demonstrated in diverse disciplines and understood within the theoretical frameworks of narrative persuasion. We propose a conceptual framework for understanding the impacts of environmental films on environmental behaviours, and connection with nature. Linking insights from the narrative persuasion field with those of conservation psychology, we identify three promising pathways through which environmental films might influence their audiences: (a) reduced resistance to environmental messages, (b) interactions with audience identity and (c) meaningful media experiences. This analysis raises key questions and illuminates priority areas for future research, with an aim to complement and extend existing calls to better appreciate the role of film in addressing environmental problems. Research moving forward should focus on understanding the role environmental films can play in connecting people with nature, promoting PEB and the relationship between the two. Specifically, more attention should be paid to the role of deictic shift in encouraging environmental outcomes, the relation between audiences and characters and the power for film to support self‐expansion. A free Plain Language Summary can be found within the Supporting Information of this article.
format	article
author	Christopher Michael McCormack Jennifer K.Martin Kathryn J. H. Williams
author_facet	Christopher Michael McCormack Jennifer K.Martin Kathryn J. H. Williams
author_sort	Christopher Michael McCormack
title	The full story: Understanding how films affect environmental change through the lens of narrative persuasion
title_short	The full story: Understanding how films affect environmental change through the lens of narrative persuasion
title_full	The full story: Understanding how films affect environmental change through the lens of narrative persuasion
title_fullStr	The full story: Understanding how films affect environmental change through the lens of narrative persuasion
title_full_unstemmed	The full story: Understanding how films affect environmental change through the lens of narrative persuasion
title_sort	full story: understanding how films affect environmental change through the lens of narrative persuasion
publisher	Wiley
publishDate	2021
url	https://doaj.org/article/d5bf728da26c403e96dbe5547b55c037
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The full story: Understanding how films affect environmental change through the lens of narrative persuasion

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