Optimizing Costs of Customer Attraction as a Competitiveness Factor

In all spheres business experts try to raise competitiveness of the company by different ways, for instance at the expense of more efficient redistribution of available resources (costs). Objectives connected with modeling and optimizing resources used in advertising are becoming the most topical. D...

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Autor principal:	A. V. Katernyuk
Formato:	article
Lenguaje:	RU
Publicado:	Plekhanov Russian University of Economics 2019
Materias:	simplex method advertising planning modeling efficiency Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/d5c0dced80324241be76e470b06b4d29
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spelling	oai:doaj.org-article:d5c0dced80324241be76e470b06b4d292021-11-15T05:20:49ZOptimizing Costs of Customer Attraction as a Competitiveness Factor2413-28292587-925110.21686/2413-2829-2019-6-172-182https://doaj.org/article/d5c0dced80324241be76e470b06b4d292019-12-01T00:00:00Zhttps://vest.rea.ru/jour/article/view/798https://doaj.org/toc/2413-2829https://doaj.org/toc/2587-9251In all spheres business experts try to raise competitiveness of the company by different ways, for instance at the expense of more efficient redistribution of available resources (costs). Objectives connected with modeling and optimizing resources used in advertising are becoming the most topical. Deeper knowledge in planning and conducting any marketing and advertising campaigns are in demand today among many specialists. The process of searching for and finding optimum costs of advertising in the Internet as a factor of the rise in the company sustainability can be successfully shaped through universal matrix methods of solution (e.g. simplex-method). Objectives which cannot be resolved by this method can be supplemented by such economic indicators, as profitability of investment and return on one ruble. The article summarizes the instrumental base dealing with estimating the efficiency of events connected with customer attraction to such a fast growing industry as internet-services. The author proposes besides traditional ways of expense optimization to take into account economic indicators connected with profitability of each sale channel. The following tools were used in the research: modeling, induction method, investment analysis, methods of statistics and formal logics, multi-criteria optimization, specific software meant for solving similar tasks, in particular special macros for excel table.A. V. KaternyukPlekhanov Russian University of Economicsarticlesimplex methodadvertisingplanningmodelingefficiencyEconomics as a scienceHB71-74RUВестник Российского экономического университета имени Г. В. Плеханова, Vol 0, Iss 6, Pp 172-182 (2019)
institution	DOAJ
collection	DOAJ
language	RU
topic	simplex method advertising planning modeling efficiency Economics as a science HB71-74
spellingShingle	simplex method advertising planning modeling efficiency Economics as a science HB71-74 A. V. Katernyuk Optimizing Costs of Customer Attraction as a Competitiveness Factor
description	In all spheres business experts try to raise competitiveness of the company by different ways, for instance at the expense of more efficient redistribution of available resources (costs). Objectives connected with modeling and optimizing resources used in advertising are becoming the most topical. Deeper knowledge in planning and conducting any marketing and advertising campaigns are in demand today among many specialists. The process of searching for and finding optimum costs of advertising in the Internet as a factor of the rise in the company sustainability can be successfully shaped through universal matrix methods of solution (e.g. simplex-method). Objectives which cannot be resolved by this method can be supplemented by such economic indicators, as profitability of investment and return on one ruble. The article summarizes the instrumental base dealing with estimating the efficiency of events connected with customer attraction to such a fast growing industry as internet-services. The author proposes besides traditional ways of expense optimization to take into account economic indicators connected with profitability of each sale channel. The following tools were used in the research: modeling, induction method, investment analysis, methods of statistics and formal logics, multi-criteria optimization, specific software meant for solving similar tasks, in particular special macros for excel table.
format	article
author	A. V. Katernyuk
author_facet	A. V. Katernyuk
author_sort	A. V. Katernyuk
title	Optimizing Costs of Customer Attraction as a Competitiveness Factor
title_short	Optimizing Costs of Customer Attraction as a Competitiveness Factor
title_full	Optimizing Costs of Customer Attraction as a Competitiveness Factor
title_fullStr	Optimizing Costs of Customer Attraction as a Competitiveness Factor
title_full_unstemmed	Optimizing Costs of Customer Attraction as a Competitiveness Factor
title_sort	optimizing costs of customer attraction as a competitiveness factor
publisher	Plekhanov Russian University of Economics
publishDate	2019
url	https://doaj.org/article/d5c0dced80324241be76e470b06b4d29
work_keys_str_mv	AT avkaternyuk optimizingcostsofcustomerattractionasacompetitivenessfactor
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Optimizing Costs of Customer Attraction as a Competitiveness Factor

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