Optimizing Costs of Customer Attraction as a Competitiveness Factor

In all spheres business experts try to raise competitiveness of the company by different ways, for instance at the expense of more efficient redistribution of available resources (costs). Objectives connected with modeling and optimizing resources used in advertising are becoming the most topical. D...

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Autor principal: A. V. Katernyuk
Formato: article
Lenguaje:RU
Publicado: Plekhanov Russian University of Economics 2019
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Acceso en línea:https://doaj.org/article/d5c0dced80324241be76e470b06b4d29
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