Evaluating NTU’s OpenCourseWare Project with Google Analytics: User Characteristics, Course Preferences, and Usage Patterns

As freely adoptable digital resources, OpenCourseWare (OCW) have become a prominent form of Open Educational Resources (OER). More than 275 institutions in the worldwide OCW consortium have committed to creating free access open course materials. Despite the resources and efforts to create OCW world...

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Autores principales:	Feng-Ru Sheu, Meilun Shih
Formato:	article
Lenguaje:	EN
Publicado:	Athabasca University Press 2017
Materias:	open education open educational resources (OER) online learning informal learning OCW concept higher education Special aspects of education LC8-6691
Acceso en línea:	https://doaj.org/article/d5c78c9d995e4ea88ad93206130be468
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spelling	oai:doaj.org-article:d5c78c9d995e4ea88ad93206130be4682021-12-02T19:20:54ZEvaluating NTU’s OpenCourseWare Project with Google Analytics: User Characteristics, Course Preferences, and Usage Patterns10.19173/irrodl.v18i4.30251492-3831https://doaj.org/article/d5c78c9d995e4ea88ad93206130be4682017-06-01T00:00:00Zhttp://www.irrodl.org/index.php/irrodl/article/view/3025https://doaj.org/toc/1492-3831As freely adoptable digital resources, OpenCourseWare (OCW) have become a prominent form of Open Educational Resources (OER). More than 275 institutions in the worldwide OCW consortium have committed to creating free access open course materials. Despite the resources and efforts to create OCW worldwide, little understanding of its use exists. This paper reports OCW project development at National Taiwan University (NTU) and investigates its use with Google Analytics. Reports include strategic plans to overcome challenges to OCW creation and implementation, the project’s growth and maturation, overall use of OCW, and possible future directions. As a result of its 5-year development and of lessons learned, the NTU-OCW experience features: (1) integrating resources on campus and established operating procedures, (2) setting course selection criteria featuring the strength of NTU and Taiwan, (3) providing coherent program support to enhance faculty participation, and (4) adhering strictly to the Creative Commons license. Data from Google Analytics was reviewed for better understanding of the use, characteristics, course preferences, and behaviors of NTU-OCW users. Results show visitors were primarily lifelong learners (65%) in informal learning settings. Statistics indicate an overall successful use of NTU-OCW for Chinese speaking users, especially in urban areas where information and communication technology is more developed. Potential impacts and future improvements are discussed, including how to promote usage of OCW courses for on and off campus users, adding rating features and indexing for customizing search, and integrating OCW into the learning management system (LMS) as part of OER. Feng-Ru SheuMeilun ShihAthabasca University Pressarticleopen educationopen educational resources (OER)online learninginformal learningOCW concepthigher educationSpecial aspects of educationLC8-6691ENInternational Review of Research in Open and Distributed Learning, Vol 18, Iss 4 (2017)
institution	DOAJ
collection	DOAJ
language	EN
topic	open education open educational resources (OER) online learning informal learning OCW concept higher education Special aspects of education LC8-6691
spellingShingle	open education open educational resources (OER) online learning informal learning OCW concept higher education Special aspects of education LC8-6691 Feng-Ru Sheu Meilun Shih Evaluating NTU’s OpenCourseWare Project with Google Analytics: User Characteristics, Course Preferences, and Usage Patterns
description	As freely adoptable digital resources, OpenCourseWare (OCW) have become a prominent form of Open Educational Resources (OER). More than 275 institutions in the worldwide OCW consortium have committed to creating free access open course materials. Despite the resources and efforts to create OCW worldwide, little understanding of its use exists. This paper reports OCW project development at National Taiwan University (NTU) and investigates its use with Google Analytics. Reports include strategic plans to overcome challenges to OCW creation and implementation, the project’s growth and maturation, overall use of OCW, and possible future directions. As a result of its 5-year development and of lessons learned, the NTU-OCW experience features: (1) integrating resources on campus and established operating procedures, (2) setting course selection criteria featuring the strength of NTU and Taiwan, (3) providing coherent program support to enhance faculty participation, and (4) adhering strictly to the Creative Commons license. Data from Google Analytics was reviewed for better understanding of the use, characteristics, course preferences, and behaviors of NTU-OCW users. Results show visitors were primarily lifelong learners (65%) in informal learning settings. Statistics indicate an overall successful use of NTU-OCW for Chinese speaking users, especially in urban areas where information and communication technology is more developed. Potential impacts and future improvements are discussed, including how to promote usage of OCW courses for on and off campus users, adding rating features and indexing for customizing search, and integrating OCW into the learning management system (LMS) as part of OER.
format	article
author	Feng-Ru Sheu Meilun Shih
author_facet	Feng-Ru Sheu Meilun Shih
author_sort	Feng-Ru Sheu
title	Evaluating NTU’s OpenCourseWare Project with Google Analytics: User Characteristics, Course Preferences, and Usage Patterns
title_short	Evaluating NTU’s OpenCourseWare Project with Google Analytics: User Characteristics, Course Preferences, and Usage Patterns
title_full	Evaluating NTU’s OpenCourseWare Project with Google Analytics: User Characteristics, Course Preferences, and Usage Patterns
title_fullStr	Evaluating NTU’s OpenCourseWare Project with Google Analytics: User Characteristics, Course Preferences, and Usage Patterns
title_full_unstemmed	Evaluating NTU’s OpenCourseWare Project with Google Analytics: User Characteristics, Course Preferences, and Usage Patterns
title_sort	evaluating ntu’s opencourseware project with google analytics: user characteristics, course preferences, and usage patterns
publisher	Athabasca University Press
publishDate	2017
url	https://doaj.org/article/d5c78c9d995e4ea88ad93206130be468
work_keys_str_mv	AT fengrusheu evaluatingntusopencoursewareprojectwithgoogleanalyticsusercharacteristicscoursepreferencesandusagepatterns AT meilunshih evaluatingntusopencoursewareprojectwithgoogleanalyticsusercharacteristicscoursepreferencesandusagepatterns
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Evaluating NTU’s OpenCourseWare Project with Google Analytics: User Characteristics, Course Preferences, and Usage Patterns

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