A small independent retailer's performance: Influenced by innovative strategic decision-making skills?

The existence of small independent retailers is seriously jeopardised by severe competitive pressure, mainly caused by the sharp rise in online trading, rapidly changing consumer behaviours and the effectiveness of large commercial companies. It is claimed that small retailers should respond to this...

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Autores principales: Rainer Hensel, Ronald Visser, Anja Overdiek, Ellen Sjoer
Formato: article
Lenguaje:EN
Publicado: Elsevier 2021
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Acceso en línea:https://doaj.org/article/d5d74fa147e645748693756d458e51c5
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spelling oai:doaj.org-article:d5d74fa147e645748693756d458e51c52021-11-28T04:35:00ZA small independent retailer's performance: Influenced by innovative strategic decision-making skills?2444-569X10.1016/j.jik.2021.10.002https://doaj.org/article/d5d74fa147e645748693756d458e51c52021-10-01T00:00:00Zhttp://www.sciencedirect.com/science/article/pii/S2444569X21000408https://doaj.org/toc/2444-569XThe existence of small independent retailers is seriously jeopardised by severe competitive pressure, mainly caused by the sharp rise in online trading, rapidly changing consumer behaviours and the effectiveness of large commercial companies. It is claimed that small retailers should respond to this pressure by designing and implementing innovative business strategies. However, little is known about the specific entrepreneurial qualities and skills needed to design innovative business strategies to cope effectively with these challenging business environments. A structural equation methodology is used to analyse the impact of strategic decision-making skills, originating from the effectuation framework, on a small retailer's success.Three entrepreneurial qualities and skills proved to be significantly related to a small retailer's effectiveness: 1) innovative personal qualities related to creativity, 2) cognitive analytic business skills, and 3) capacities in inspirational networking. However, a specific path seems to exist. Creativity provides the input for the effective application of cognitive analytic business skills, the latter again directly positively influencing a small retailer's performance. This implies that to be effective, innovative personal qualities should be combined with cognitive business skills. Moreover, the final model revealed an indirect positive influence of inspirational networking on a small retailer's performance. Capacities in inspirational networking have a positive impact, in so far as the following two basic conditions are satisfied: 1) frequent social initiative, and 2) intellectual authenticity. Moreover, the effective application of business skills positively influences inspirational networking skills, an insight again underscoring the necessity to combine cognitive analytic skills and social networking abilities.Rainer HenselRonald VisserAnja OverdiekEllen SjoerElsevierarticleEffectuationEntrepreneurial decision-makingInnovationBusiness knowledgeSmall retailersHistory of scholarship and learning. The humanitiesAZ20-999Social sciences (General)H1-99ENJournal of Innovation & Knowledge, Vol 6, Iss 4, Pp 280-289 (2021)
institution DOAJ
collection DOAJ
language EN
topic Effectuation
Entrepreneurial decision-making
Innovation
Business knowledge
Small retailers
History of scholarship and learning. The humanities
AZ20-999
Social sciences (General)
H1-99
spellingShingle Effectuation
Entrepreneurial decision-making
Innovation
Business knowledge
Small retailers
History of scholarship and learning. The humanities
AZ20-999
Social sciences (General)
H1-99
Rainer Hensel
Ronald Visser
Anja Overdiek
Ellen Sjoer
A small independent retailer's performance: Influenced by innovative strategic decision-making skills?
description The existence of small independent retailers is seriously jeopardised by severe competitive pressure, mainly caused by the sharp rise in online trading, rapidly changing consumer behaviours and the effectiveness of large commercial companies. It is claimed that small retailers should respond to this pressure by designing and implementing innovative business strategies. However, little is known about the specific entrepreneurial qualities and skills needed to design innovative business strategies to cope effectively with these challenging business environments. A structural equation methodology is used to analyse the impact of strategic decision-making skills, originating from the effectuation framework, on a small retailer's success.Three entrepreneurial qualities and skills proved to be significantly related to a small retailer's effectiveness: 1) innovative personal qualities related to creativity, 2) cognitive analytic business skills, and 3) capacities in inspirational networking. However, a specific path seems to exist. Creativity provides the input for the effective application of cognitive analytic business skills, the latter again directly positively influencing a small retailer's performance. This implies that to be effective, innovative personal qualities should be combined with cognitive business skills. Moreover, the final model revealed an indirect positive influence of inspirational networking on a small retailer's performance. Capacities in inspirational networking have a positive impact, in so far as the following two basic conditions are satisfied: 1) frequent social initiative, and 2) intellectual authenticity. Moreover, the effective application of business skills positively influences inspirational networking skills, an insight again underscoring the necessity to combine cognitive analytic skills and social networking abilities.
format article
author Rainer Hensel
Ronald Visser
Anja Overdiek
Ellen Sjoer
author_facet Rainer Hensel
Ronald Visser
Anja Overdiek
Ellen Sjoer
author_sort Rainer Hensel
title A small independent retailer's performance: Influenced by innovative strategic decision-making skills?
title_short A small independent retailer's performance: Influenced by innovative strategic decision-making skills?
title_full A small independent retailer's performance: Influenced by innovative strategic decision-making skills?
title_fullStr A small independent retailer's performance: Influenced by innovative strategic decision-making skills?
title_full_unstemmed A small independent retailer's performance: Influenced by innovative strategic decision-making skills?
title_sort small independent retailer's performance: influenced by innovative strategic decision-making skills?
publisher Elsevier
publishDate 2021
url https://doaj.org/article/d5d74fa147e645748693756d458e51c5
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