POSITIONING AND PRESENTATION OF THE FEMALE BODY AS A SEXUAL FANTASY IN THE CONSUMER CULTURE

This article takes as a subject matter the fictionalisation and the presentation of the female body as a sexual commodity in the consumption culture. In the understanding of the beauty and the standardized body envisaged for the female body by the consumer culture, the female body is being presented...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autor principal:	Rıfat BİLGİN
Formato:	article
Lenguaje:	DE EN FR TR
Publicado:	Fırat University 2019
Materias:	female body consumer culture the female body as a sexual fantasy sexuality the sociology of the Social Sciences H Social sciences (General) H1-99
Acceso en línea:	https://doaj.org/article/d5e09128fd7b4e4eae3fb9233972c67c
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:d5e09128fd7b4e4eae3fb9233972c67c
record_format	dspace
spelling	oai:doaj.org-article:d5e09128fd7b4e4eae3fb9233972c67c2021-11-24T09:20:55ZPOSITIONING AND PRESENTATION OF THE FEMALE BODY AS A SEXUAL FANTASY IN THE CONSUMER CULTURE2148-416310.9761/JASSS2956https://doaj.org/article/d5e09128fd7b4e4eae3fb9233972c67c2019-08-01T00:00:00Zhttps://jasstudies.com/index.jsp?mod=tammetin&makaleadi=1884400004_22-Yrd.%20Do%C3%A7.%20Dr.%20R%C4%B1fat%20B%C4%B0LG%C4%B0N.pdf&key=27509https://doaj.org/toc/2148-4163This article takes as a subject matter the fictionalisation and the presentation of the female body as a sexual commodity in the consumption culture. In the understanding of the beauty and the standardized body envisaged for the female body by the consumer culture, the female body is being presented as a sexually attractive body, the visuality of which is in the foreground. Thus, we witness that the female body is being degraded by the industrial tools of the economic market to an object of sexual pleasure and consumption in the capitalist economic market of our age and also in the culture that it generates. The capitalist economic market and its culture pursuit to fictionalise a female body design which is constantly changing and innovating. At the same time, this capitalist market and its tools can easily use all components, trends, weaknesses of the female body and sexuality in the socio-cultural codes that exist in the society in order to increase consumption. Ultimately, the women are being directed towards regular body exercises, sports, diets, aesthetic and surgical procedures, cosmetics and care products, books, magazines and TV programs or serials which are constantly describing the updated design bodies in order to attain the bodies which have been formed, modelled and glorified in the context of the consumer culture. This study aims at examining how does the capitalist consumer culture instrumentalise the female body as a sexual commodity in the name of its market and under the pressure of this culture imposing to women the effort to look always young, beautiful and sexy.Rıfat BİLGİNFırat Universityarticlefemale bodyconsumer culturethe female body as a sexual fantasysexualitythe sociology of theSocial SciencesHSocial sciences (General)H1-99DEENFRTRJournal of Academic Social Science Studies , Vol 8, Iss 36, Pp 309-329 (2019)
institution	DOAJ
collection	DOAJ
language	DE EN FR TR
topic	female body consumer culture the female body as a sexual fantasy sexuality the sociology of the Social Sciences H Social sciences (General) H1-99
spellingShingle	female body consumer culture the female body as a sexual fantasy sexuality the sociology of the Social Sciences H Social sciences (General) H1-99 Rıfat BİLGİN POSITIONING AND PRESENTATION OF THE FEMALE BODY AS A SEXUAL FANTASY IN THE CONSUMER CULTURE
description	This article takes as a subject matter the fictionalisation and the presentation of the female body as a sexual commodity in the consumption culture. In the understanding of the beauty and the standardized body envisaged for the female body by the consumer culture, the female body is being presented as a sexually attractive body, the visuality of which is in the foreground. Thus, we witness that the female body is being degraded by the industrial tools of the economic market to an object of sexual pleasure and consumption in the capitalist economic market of our age and also in the culture that it generates. The capitalist economic market and its culture pursuit to fictionalise a female body design which is constantly changing and innovating. At the same time, this capitalist market and its tools can easily use all components, trends, weaknesses of the female body and sexuality in the socio-cultural codes that exist in the society in order to increase consumption. Ultimately, the women are being directed towards regular body exercises, sports, diets, aesthetic and surgical procedures, cosmetics and care products, books, magazines and TV programs or serials which are constantly describing the updated design bodies in order to attain the bodies which have been formed, modelled and glorified in the context of the consumer culture. This study aims at examining how does the capitalist consumer culture instrumentalise the female body as a sexual commodity in the name of its market and under the pressure of this culture imposing to women the effort to look always young, beautiful and sexy.
format	article
author	Rıfat BİLGİN
author_facet	Rıfat BİLGİN
author_sort	Rıfat BİLGİN
title	POSITIONING AND PRESENTATION OF THE FEMALE BODY AS A SEXUAL FANTASY IN THE CONSUMER CULTURE
title_short	POSITIONING AND PRESENTATION OF THE FEMALE BODY AS A SEXUAL FANTASY IN THE CONSUMER CULTURE
title_full	POSITIONING AND PRESENTATION OF THE FEMALE BODY AS A SEXUAL FANTASY IN THE CONSUMER CULTURE
title_fullStr	POSITIONING AND PRESENTATION OF THE FEMALE BODY AS A SEXUAL FANTASY IN THE CONSUMER CULTURE
title_full_unstemmed	POSITIONING AND PRESENTATION OF THE FEMALE BODY AS A SEXUAL FANTASY IN THE CONSUMER CULTURE
title_sort	positioning and presentation of the female body as a sexual fantasy in the consumer culture
publisher	Fırat University
publishDate	2019
url	https://doaj.org/article/d5e09128fd7b4e4eae3fb9233972c67c
work_keys_str_mv	AT rıfatbilgin positioningandpresentationofthefemalebodyasasexualfantasyintheconsumerculture
_version_	1718415386323451904

POSITIONING AND PRESENTATION OF THE FEMALE BODY AS A SEXUAL FANTASY IN THE CONSUMER CULTURE

Ejemplares similares