SOFT POWER: THE CONCEPT AND APPROACHES

The article examines the correlation of two concepts: «soft power» and «propaganda» in International Relations. The author argues that within realism these concepts are used synonymously, but within neoliberalism they have fundamental differences. The parameters of comparison of the neoliberal and r...

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Autor principal:	M. M. Lebedeva
Formato:	article
Lenguaje:	EN RU
Publicado:	MGIMO University Press 2017
Materias:	soft power public diplomacy realism liberalism propaganda non-state actors a state International relations JZ2-6530
Acceso en línea:	https://doaj.org/article/d664d64f196842089be2a4774a65fbfc
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id	oai:doaj.org-article:d664d64f196842089be2a4774a65fbfc
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spelling	oai:doaj.org-article:d664d64f196842089be2a4774a65fbfc2021-11-23T14:50:40ZSOFT POWER: THE CONCEPT AND APPROACHES2071-81602541-909910.24833/2071-8160-2017-3-54-212-223https://doaj.org/article/d664d64f196842089be2a4774a65fbfc2017-11-01T00:00:00Zhttps://www.vestnik.mgimo.ru/jour/article/view/708https://doaj.org/toc/2071-8160https://doaj.org/toc/2541-9099The article examines the correlation of two concepts: «soft power» and «propaganda» in International Relations. The author argues that within realism these concepts are used synonymously, but within neoliberalism they have fundamental differences. The parameters of comparison of the neoliberal and realistic approaches are given with reference to the concept of soft power. It is noted that, despite the differences between these approaches and between the concepts of hard power and soft power, the opposition of the concepts is not an absolute one. Soft power and hard power, according to J. Nye, can be represented as a continuum. Similarly, propaganda and soft power can also merge into one another. It is shown that, contrary to the widespread notion that the field of application determines the choice between soft and hard power (for example, education, culture are associated with soft power), in fact it does not. The coercive imposition of cultural norms, educational models is a manifestation of hard power. One of the most common tools for implementation of soft power is public diplomacy, which can be carried out through both official channels (public speeches of officials) and informal channels (NGOs, universities, etc.). It is emphasized that non-state actors can be agents of states’ soft power. There are also a number of other features of soft power that must be considered. Among them are such characteristics as specificity of a region and a country; competition in soft power of different countries in the same region; negative consequences of the use of soft power and others.M. M. LebedevaMGIMO University Pressarticlesoft powerpublic diplomacyrealismliberalismpropagandanon-state actorsa stateInternational relationsJZ2-6530ENRUVestnik MGIMO-Universiteta, Vol 0, Iss 3(54), Pp 212-223 (2017)
institution	DOAJ
collection	DOAJ
language	EN RU
topic	soft power public diplomacy realism liberalism propaganda non-state actors a state International relations JZ2-6530
spellingShingle	soft power public diplomacy realism liberalism propaganda non-state actors a state International relations JZ2-6530 M. M. Lebedeva SOFT POWER: THE CONCEPT AND APPROACHES
description	The article examines the correlation of two concepts: «soft power» and «propaganda» in International Relations. The author argues that within realism these concepts are used synonymously, but within neoliberalism they have fundamental differences. The parameters of comparison of the neoliberal and realistic approaches are given with reference to the concept of soft power. It is noted that, despite the differences between these approaches and between the concepts of hard power and soft power, the opposition of the concepts is not an absolute one. Soft power and hard power, according to J. Nye, can be represented as a continuum. Similarly, propaganda and soft power can also merge into one another. It is shown that, contrary to the widespread notion that the field of application determines the choice between soft and hard power (for example, education, culture are associated with soft power), in fact it does not. The coercive imposition of cultural norms, educational models is a manifestation of hard power. One of the most common tools for implementation of soft power is public diplomacy, which can be carried out through both official channels (public speeches of officials) and informal channels (NGOs, universities, etc.). It is emphasized that non-state actors can be agents of states’ soft power. There are also a number of other features of soft power that must be considered. Among them are such characteristics as specificity of a region and a country; competition in soft power of different countries in the same region; negative consequences of the use of soft power and others.
format	article
author	M. M. Lebedeva
author_facet	M. M. Lebedeva
author_sort	M. M. Lebedeva
title	SOFT POWER: THE CONCEPT AND APPROACHES
title_short	SOFT POWER: THE CONCEPT AND APPROACHES
title_full	SOFT POWER: THE CONCEPT AND APPROACHES
title_fullStr	SOFT POWER: THE CONCEPT AND APPROACHES
title_full_unstemmed	SOFT POWER: THE CONCEPT AND APPROACHES
title_sort	soft power: the concept and approaches
publisher	MGIMO University Press
publishDate	2017
url	https://doaj.org/article/d664d64f196842089be2a4774a65fbfc
work_keys_str_mv	AT mmlebedeva softpowertheconceptandapproaches
_version_	1718416678021234688

SOFT POWER: THE CONCEPT AND APPROACHES

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