The Impact of Restaurant Recommendation Information and Recommendation Agent in the Tourism Website on the Satisfaction, Continuous Usage, and Destination Visit Intention
Enjoying local food could be one of the motives for tourism, and local food and restaurant recommendation information would be important for tourists to decide their destination. Recommendation agents are the sorting and searching function to find the best local food and restaurant among the complex...
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SAGE Publishing
2021
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oai:doaj.org-article:d6803470e4124e5bab5d49c973a194bc2021-11-15T08:33:23ZThe Impact of Restaurant Recommendation Information and Recommendation Agent in the Tourism Website on the Satisfaction, Continuous Usage, and Destination Visit Intention2158-244010.1177/21582440211046947https://doaj.org/article/d6803470e4124e5bab5d49c973a194bc2021-11-01T00:00:00Zhttps://doi.org/10.1177/21582440211046947https://doaj.org/toc/2158-2440Enjoying local food could be one of the motives for tourism, and local food and restaurant recommendation information would be important for tourists to decide their destination. Recommendation agents are the sorting and searching function to find the best local food and restaurant among the complexity of information, and they could also be helpful for the tourist to decide their destination. Online tourism websites (e.g., Ctrip.com ) started to provide restaurant recommendations containing food-related information and recommendation agents to attract tourists. However, few studies have investigated their impact on the destination visit intention of potential Chinese tourists. This study aims to empirically validate how restaurant recommendation information, including food-related information and recommendation agents, could impact online tourists’ reactions, such as satisfaction, continuous website usage, and destination visits. We developed our hypothesis based on the information system (IS) success model. We gathered 202 data points from potential tourists using quasi-experimental methods, and these data were analyzed by the PLS algorithm. The results indicate that restaurant recommendation information and recommendation agents significantly increase the perceived information quality and perceived system quality. Increased perceived information quality and system quality could significantly increase potential tourists’ satisfaction, website continuous usage intention, and destination visit intention. The results of this study could contribute to making tourism websites more attractive by using local food and restaurant information and recommendation agents.Yan chao ShiUn-Kon LeeSAGE PublishingarticleHistory of scholarship and learning. The humanitiesAZ20-999Social SciencesHENSAGE Open, Vol 11 (2021) |
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History of scholarship and learning. The humanities AZ20-999 Social Sciences H |
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History of scholarship and learning. The humanities AZ20-999 Social Sciences H Yan chao Shi Un-Kon Lee The Impact of Restaurant Recommendation Information and Recommendation Agent in the Tourism Website on the Satisfaction, Continuous Usage, and Destination Visit Intention |
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Enjoying local food could be one of the motives for tourism, and local food and restaurant recommendation information would be important for tourists to decide their destination. Recommendation agents are the sorting and searching function to find the best local food and restaurant among the complexity of information, and they could also be helpful for the tourist to decide their destination. Online tourism websites (e.g., Ctrip.com ) started to provide restaurant recommendations containing food-related information and recommendation agents to attract tourists. However, few studies have investigated their impact on the destination visit intention of potential Chinese tourists. This study aims to empirically validate how restaurant recommendation information, including food-related information and recommendation agents, could impact online tourists’ reactions, such as satisfaction, continuous website usage, and destination visits. We developed our hypothesis based on the information system (IS) success model. We gathered 202 data points from potential tourists using quasi-experimental methods, and these data were analyzed by the PLS algorithm. The results indicate that restaurant recommendation information and recommendation agents significantly increase the perceived information quality and perceived system quality. Increased perceived information quality and system quality could significantly increase potential tourists’ satisfaction, website continuous usage intention, and destination visit intention. The results of this study could contribute to making tourism websites more attractive by using local food and restaurant information and recommendation agents. |
format |
article |
author |
Yan chao Shi Un-Kon Lee |
author_facet |
Yan chao Shi Un-Kon Lee |
author_sort |
Yan chao Shi |
title |
The Impact of Restaurant Recommendation Information and Recommendation Agent in the Tourism Website on the Satisfaction, Continuous Usage, and Destination Visit Intention |
title_short |
The Impact of Restaurant Recommendation Information and Recommendation Agent in the Tourism Website on the Satisfaction, Continuous Usage, and Destination Visit Intention |
title_full |
The Impact of Restaurant Recommendation Information and Recommendation Agent in the Tourism Website on the Satisfaction, Continuous Usage, and Destination Visit Intention |
title_fullStr |
The Impact of Restaurant Recommendation Information and Recommendation Agent in the Tourism Website on the Satisfaction, Continuous Usage, and Destination Visit Intention |
title_full_unstemmed |
The Impact of Restaurant Recommendation Information and Recommendation Agent in the Tourism Website on the Satisfaction, Continuous Usage, and Destination Visit Intention |
title_sort |
impact of restaurant recommendation information and recommendation agent in the tourism website on the satisfaction, continuous usage, and destination visit intention |
publisher |
SAGE Publishing |
publishDate |
2021 |
url |
https://doaj.org/article/d6803470e4124e5bab5d49c973a194bc |
work_keys_str_mv |
AT yanchaoshi theimpactofrestaurantrecommendationinformationandrecommendationagentinthetourismwebsiteonthesatisfactioncontinuoususageanddestinationvisitintention AT unkonlee theimpactofrestaurantrecommendationinformationandrecommendationagentinthetourismwebsiteonthesatisfactioncontinuoususageanddestinationvisitintention AT yanchaoshi impactofrestaurantrecommendationinformationandrecommendationagentinthetourismwebsiteonthesatisfactioncontinuoususageanddestinationvisitintention AT unkonlee impactofrestaurantrecommendationinformationandrecommendationagentinthetourismwebsiteonthesatisfactioncontinuoususageanddestinationvisitintention |
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