The Opposite Orientation of Product Marketing and Finance Tool Marketing

Product marketing orientates to the increasing appeal of customer goods, while finance tool market – to rising appeal of private saving investment. The authors show that these two forms of marketing hide competition between the growth in consumption and the growth in investment in today’s economy. T...

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Autores principales: V. A. Galanov, A. V. Galanova
Formato: article
Lenguaje:RU
Publicado: Plekhanov Russian University of Economics 2021
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Acceso en línea:https://doaj.org/article/d6a2b0f6379945d6a2a0c5c03f1c868b
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spelling oai:doaj.org-article:d6a2b0f6379945d6a2a0c5c03f1c868b2021-11-15T05:20:50ZThe Opposite Orientation of Product Marketing and Finance Tool Marketing2413-28292587-925110.21686/2413-2829-2021-1-159-165https://doaj.org/article/d6a2b0f6379945d6a2a0c5c03f1c868b2021-02-01T00:00:00Zhttps://vest.rea.ru/jour/article/view/1018https://doaj.org/toc/2413-2829https://doaj.org/toc/2587-9251Product marketing orientates to the increasing appeal of customer goods, while finance tool market – to rising appeal of private saving investment. The authors show that these two forms of marketing hide competition between the growth in consumption and the growth in investment in today’s economy. The growth in consumption reduces relatively the resources of economy for GDP growth, while the growth in investment cut resources providing the rise in population living standard. Ways and methods of marketing available on market do not necessarily promote shaping of reasonable structure and volumes of consumption. No marketing methods of raising finance investment can compete with appeal of private consumption, because of the essence of consumption itself and because of relatively low volume of private savings of the Russian population. This situation, according to the authors, forms an economic basis of maintaining rather low rates of GDP growth in the future.V. A. GalanovA. V. GalanovaPlekhanov Russian University of Economicsarticlemarketingfinance toolinvestmentconsumptionsavingeconomic growthliving standardEconomics as a scienceHB71-74RUВестник Российского экономического университета имени Г. В. Плеханова, Vol 18, Iss 1, Pp 159-165 (2021)
institution DOAJ
collection DOAJ
language RU
topic marketing
finance tool
investment
consumption
saving
economic growth
living standard
Economics as a science
HB71-74
spellingShingle marketing
finance tool
investment
consumption
saving
economic growth
living standard
Economics as a science
HB71-74
V. A. Galanov
A. V. Galanova
The Opposite Orientation of Product Marketing and Finance Tool Marketing
description Product marketing orientates to the increasing appeal of customer goods, while finance tool market – to rising appeal of private saving investment. The authors show that these two forms of marketing hide competition between the growth in consumption and the growth in investment in today’s economy. The growth in consumption reduces relatively the resources of economy for GDP growth, while the growth in investment cut resources providing the rise in population living standard. Ways and methods of marketing available on market do not necessarily promote shaping of reasonable structure and volumes of consumption. No marketing methods of raising finance investment can compete with appeal of private consumption, because of the essence of consumption itself and because of relatively low volume of private savings of the Russian population. This situation, according to the authors, forms an economic basis of maintaining rather low rates of GDP growth in the future.
format article
author V. A. Galanov
A. V. Galanova
author_facet V. A. Galanov
A. V. Galanova
author_sort V. A. Galanov
title The Opposite Orientation of Product Marketing and Finance Tool Marketing
title_short The Opposite Orientation of Product Marketing and Finance Tool Marketing
title_full The Opposite Orientation of Product Marketing and Finance Tool Marketing
title_fullStr The Opposite Orientation of Product Marketing and Finance Tool Marketing
title_full_unstemmed The Opposite Orientation of Product Marketing and Finance Tool Marketing
title_sort opposite orientation of product marketing and finance tool marketing
publisher Plekhanov Russian University of Economics
publishDate 2021
url https://doaj.org/article/d6a2b0f6379945d6a2a0c5c03f1c868b
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