Consumer Motivation by Using Unified Theory of Acceptance and Use of Technology towards Electric Vehicles

The transport sector is the leading source of growing greenhouse gas (GHG) emissions globally. To consider environmental degradation aspects due to transport, electric vehicles (EVs) have the prospect to lead road transport to electric mobility from conventional petroleum vehicles. Despite various e...

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Autores principales:	Haider Ali Abbasi, Satirenjit Kaur Johl, Zullina Bt Hussain Shaari, Wajiha Moughal, Muhammad Mazhar, Muhammad Ali Musarat, Waqas Rafiq, Asaad Salam Farooqi, Borovkov Aleksey
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	consumer motivation sustainable electric vehicle perceived environmental knowledge sales business strategy Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
Acceso en línea:	https://doaj.org/article/d6a45181686f4338ac3f71709f59dbb1
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spelling	oai:doaj.org-article:d6a45181686f4338ac3f71709f59dbb12021-11-11T19:47:20ZConsumer Motivation by Using Unified Theory of Acceptance and Use of Technology towards Electric Vehicles10.3390/su1321121772071-1050https://doaj.org/article/d6a45181686f4338ac3f71709f59dbb12021-11-01T00:00:00Zhttps://www.mdpi.com/2071-1050/13/21/12177https://doaj.org/toc/2071-1050The transport sector is the leading source of growing greenhouse gas (GHG) emissions globally. To consider environmental degradation aspects due to transport, electric vehicles (EVs) have the prospect to lead road transport to electric mobility from conventional petroleum vehicles. Despite various eco-friendly benefits, the EV market penetration ratio is very low, especially in developing countries. The primary reason for low penetration is consumer limited motivation and knowledge about the EVs features. This paper uses a unified theory of acceptance and technology (UTAUT) model to assess consumer motivation and environmental knowledge towards EVs. This research used convenience random sampling to collect data and analyzed the results using the Partial Least Squares (PLS) method on the example of 199 respondents from Malaysia. The study results revealed that factors identified in the motivational context significantly influence consumer intentions to purchase EVs. Perceived environmental knowledge and technophilia have been included in UTAUT from a motivational perspective. Furthermore, a significant relationship between effort expectancy, social influence, technophilia, perceived environmental knowledge, and purchase intention towards electric vehicles has been observed, without performance expectancy. The study findings serve to inform policymakers and automakers to formulate effective marketing strategies to enhance consumer motivation, knowledge, and value creation for EVs in a sustainable era. Ultimately, the policies will help to encourage consumers to buy eco-friendly vehicles that will help reduce transport carbon emissions and attain sustainable development goals (SDGs).Haider Ali AbbasiSatirenjit Kaur JohlZullina Bt Hussain ShaariWajiha MoughalMuhammad MazharMuhammad Ali MusaratWaqas RafiqAsaad Salam FarooqiBorovkov AlekseyMDPI AGarticleconsumer motivationsustainableelectric vehicleperceived environmental knowledgesalesbusiness strategyEnvironmental effects of industries and plantsTD194-195Renewable energy sourcesTJ807-830Environmental sciencesGE1-350ENSustainability, Vol 13, Iss 12177, p 12177 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	consumer motivation sustainable electric vehicle perceived environmental knowledge sales business strategy Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
spellingShingle	consumer motivation sustainable electric vehicle perceived environmental knowledge sales business strategy Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350 Haider Ali Abbasi Satirenjit Kaur Johl Zullina Bt Hussain Shaari Wajiha Moughal Muhammad Mazhar Muhammad Ali Musarat Waqas Rafiq Asaad Salam Farooqi Borovkov Aleksey Consumer Motivation by Using Unified Theory of Acceptance and Use of Technology towards Electric Vehicles
description	The transport sector is the leading source of growing greenhouse gas (GHG) emissions globally. To consider environmental degradation aspects due to transport, electric vehicles (EVs) have the prospect to lead road transport to electric mobility from conventional petroleum vehicles. Despite various eco-friendly benefits, the EV market penetration ratio is very low, especially in developing countries. The primary reason for low penetration is consumer limited motivation and knowledge about the EVs features. This paper uses a unified theory of acceptance and technology (UTAUT) model to assess consumer motivation and environmental knowledge towards EVs. This research used convenience random sampling to collect data and analyzed the results using the Partial Least Squares (PLS) method on the example of 199 respondents from Malaysia. The study results revealed that factors identified in the motivational context significantly influence consumer intentions to purchase EVs. Perceived environmental knowledge and technophilia have been included in UTAUT from a motivational perspective. Furthermore, a significant relationship between effort expectancy, social influence, technophilia, perceived environmental knowledge, and purchase intention towards electric vehicles has been observed, without performance expectancy. The study findings serve to inform policymakers and automakers to formulate effective marketing strategies to enhance consumer motivation, knowledge, and value creation for EVs in a sustainable era. Ultimately, the policies will help to encourage consumers to buy eco-friendly vehicles that will help reduce transport carbon emissions and attain sustainable development goals (SDGs).
format	article
author	Haider Ali Abbasi Satirenjit Kaur Johl Zullina Bt Hussain Shaari Wajiha Moughal Muhammad Mazhar Muhammad Ali Musarat Waqas Rafiq Asaad Salam Farooqi Borovkov Aleksey
author_facet	Haider Ali Abbasi Satirenjit Kaur Johl Zullina Bt Hussain Shaari Wajiha Moughal Muhammad Mazhar Muhammad Ali Musarat Waqas Rafiq Asaad Salam Farooqi Borovkov Aleksey
author_sort	Haider Ali Abbasi
title	Consumer Motivation by Using Unified Theory of Acceptance and Use of Technology towards Electric Vehicles
title_short	Consumer Motivation by Using Unified Theory of Acceptance and Use of Technology towards Electric Vehicles
title_full	Consumer Motivation by Using Unified Theory of Acceptance and Use of Technology towards Electric Vehicles
title_fullStr	Consumer Motivation by Using Unified Theory of Acceptance and Use of Technology towards Electric Vehicles
title_full_unstemmed	Consumer Motivation by Using Unified Theory of Acceptance and Use of Technology towards Electric Vehicles
title_sort	consumer motivation by using unified theory of acceptance and use of technology towards electric vehicles
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/d6a45181686f4338ac3f71709f59dbb1
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_version_	1718431438949318656

Consumer Motivation by Using Unified Theory of Acceptance and Use of Technology towards Electric Vehicles

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