Determinants of trust and purchase intention in online environment

An intensive development of information and communication technologies has contributed to an increasing number of individuals who prefer online shopping. Hence, examining the factors that determine their decision is the subject of significant attention of the academic and professional public. When i...

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Autor principal:	Sofronijević Katarina
Formato:	article
Lenguaje:	SR
Publicado:	University Business Academy - Faculty of Economics and Engineering Management, Novi Sad, Serbia 2021
Materias:	online shopping perceived risk website social responsibility purschase intention Business HF5001-6182
Acceso en línea:	https://doaj.org/article/d732528be66442af80deda4c4a685a42
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id	oai:doaj.org-article:d732528be66442af80deda4c4a685a42
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spelling	oai:doaj.org-article:d732528be66442af80deda4c4a685a422021-12-05T20:58:35ZDeterminants of trust and purchase intention in online environment2217-54582620-022810.5937/etp2102038Shttps://doaj.org/article/d732528be66442af80deda4c4a685a422021-01-01T00:00:00Zhttps://scindeks-clanci.ceon.rs/data/pdf/2217-5458/2021/2217-54582102038S.pdfhttps://doaj.org/toc/2217-5458https://doaj.org/toc/2620-0228An intensive development of information and communication technologies has contributed to an increasing number of individuals who prefer online shopping. Hence, examining the factors that determine their decision is the subject of significant attention of the academic and professional public. When it comes to online shopping, one of the main tasks is to create consumer trust. This process is conditioned by numerous factors, some of which are included in the research model of this paper. More precisely, the paper uses exploratory factor analysis and multiple regression analysis to examine the extent to which perceived risk, quality of the website and experience in its use, as well as the implementation of the concept of social responsibility contribute to creating consumer trust in online shopping. Simple regression analysis has indicated that in the process of online shopping, trust has a statistically significant and positive impact on purchase intention.Sofronijević KatarinaUniversity Business Academy - Faculty of Economics and Engineering Management, Novi Sad, Serbiaarticleonline shoppingperceived riskwebsitesocial responsibilitypurschase intentionBusinessHF5001-6182SREkonomija: teorija i praksa, Vol 14, Iss 2, Pp 38-56 (2021)
institution	DOAJ
collection	DOAJ
language	SR
topic	online shopping perceived risk website social responsibility purschase intention Business HF5001-6182
spellingShingle	online shopping perceived risk website social responsibility purschase intention Business HF5001-6182 Sofronijević Katarina Determinants of trust and purchase intention in online environment
description	An intensive development of information and communication technologies has contributed to an increasing number of individuals who prefer online shopping. Hence, examining the factors that determine their decision is the subject of significant attention of the academic and professional public. When it comes to online shopping, one of the main tasks is to create consumer trust. This process is conditioned by numerous factors, some of which are included in the research model of this paper. More precisely, the paper uses exploratory factor analysis and multiple regression analysis to examine the extent to which perceived risk, quality of the website and experience in its use, as well as the implementation of the concept of social responsibility contribute to creating consumer trust in online shopping. Simple regression analysis has indicated that in the process of online shopping, trust has a statistically significant and positive impact on purchase intention.
format	article
author	Sofronijević Katarina
author_facet	Sofronijević Katarina
author_sort	Sofronijević Katarina
title	Determinants of trust and purchase intention in online environment
title_short	Determinants of trust and purchase intention in online environment
title_full	Determinants of trust and purchase intention in online environment
title_fullStr	Determinants of trust and purchase intention in online environment
title_full_unstemmed	Determinants of trust and purchase intention in online environment
title_sort	determinants of trust and purchase intention in online environment
publisher	University Business Academy - Faculty of Economics and Engineering Management, Novi Sad, Serbia
publishDate	2021
url	https://doaj.org/article/d732528be66442af80deda4c4a685a42
work_keys_str_mv	AT sofronijevickatarina determinantsoftrustandpurchaseintentioninonlineenvironment
_version_	1718371034594279424

Determinants of trust and purchase intention in online environment

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