Applying Social Networks in the Management of Sustainable Tourist Destinations: An Analysis of Spanish Tourist Destinations

In this study, the presence and management of the social networks of 78 tourist destinations were analyzed for the development of sustainable tourism, with particular attention being paid to Spanish smart destinations. The variables for the empirical analysis were determined from a literature review...

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Autores principales:	Adolfo Elizondo Saltos, David Flores-Ruiz, María de la O Barroso González
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	sustainable tourist destinations social networks smart tourism destinations Spain Agriculture S
Acceso en línea:	https://doaj.org/article/d75eb3b764094ae181e32a93dfe12c66
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id	oai:doaj.org-article:d75eb3b764094ae181e32a93dfe12c66
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spelling	oai:doaj.org-article:d75eb3b764094ae181e32a93dfe12c662021-11-25T18:09:14ZApplying Social Networks in the Management of Sustainable Tourist Destinations: An Analysis of Spanish Tourist Destinations10.3390/land101111422073-445Xhttps://doaj.org/article/d75eb3b764094ae181e32a93dfe12c662021-10-01T00:00:00Zhttps://www.mdpi.com/2073-445X/10/11/1142https://doaj.org/toc/2073-445XIn this study, the presence and management of the social networks of 78 tourist destinations were analyzed for the development of sustainable tourism, with particular attention being paid to Spanish smart destinations. The variables for the empirical analysis were determined from a literature review, and it was concluded from a descriptive analysis, correlation analysis and an analysis of variance, that although the presence of tourist destinations on the internet and on social networks was notable, their management was inadequate for the development of sustainable tourist destinations. It was shown that there is a direct relationship between the number of visitors at a tourist destination and its presence on social networks. However, our analyses found that this correlation was not related to social network management; a greater number of visitors were not related to the effective management of social networks. It was concluded that smart destinations, despite having a technological advantage, did not stand out for their presence and management on social networks. The manuscript ends with some recommendations for the futureAdolfo Elizondo SaltosDavid Flores-RuizMaría de la O Barroso GonzálezMDPI AGarticlesustainable tourist destinationssocial networkssmart tourism destinationsSpainAgricultureSENLand, Vol 10, Iss 1142, p 1142 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	sustainable tourist destinations social networks smart tourism destinations Spain Agriculture S
spellingShingle	sustainable tourist destinations social networks smart tourism destinations Spain Agriculture S Adolfo Elizondo Saltos David Flores-Ruiz María de la O Barroso González Applying Social Networks in the Management of Sustainable Tourist Destinations: An Analysis of Spanish Tourist Destinations
description	In this study, the presence and management of the social networks of 78 tourist destinations were analyzed for the development of sustainable tourism, with particular attention being paid to Spanish smart destinations. The variables for the empirical analysis were determined from a literature review, and it was concluded from a descriptive analysis, correlation analysis and an analysis of variance, that although the presence of tourist destinations on the internet and on social networks was notable, their management was inadequate for the development of sustainable tourist destinations. It was shown that there is a direct relationship between the number of visitors at a tourist destination and its presence on social networks. However, our analyses found that this correlation was not related to social network management; a greater number of visitors were not related to the effective management of social networks. It was concluded that smart destinations, despite having a technological advantage, did not stand out for their presence and management on social networks. The manuscript ends with some recommendations for the future
format	article
author	Adolfo Elizondo Saltos David Flores-Ruiz María de la O Barroso González
author_facet	Adolfo Elizondo Saltos David Flores-Ruiz María de la O Barroso González
author_sort	Adolfo Elizondo Saltos
title	Applying Social Networks in the Management of Sustainable Tourist Destinations: An Analysis of Spanish Tourist Destinations
title_short	Applying Social Networks in the Management of Sustainable Tourist Destinations: An Analysis of Spanish Tourist Destinations
title_full	Applying Social Networks in the Management of Sustainable Tourist Destinations: An Analysis of Spanish Tourist Destinations
title_fullStr	Applying Social Networks in the Management of Sustainable Tourist Destinations: An Analysis of Spanish Tourist Destinations
title_full_unstemmed	Applying Social Networks in the Management of Sustainable Tourist Destinations: An Analysis of Spanish Tourist Destinations
title_sort	applying social networks in the management of sustainable tourist destinations: an analysis of spanish tourist destinations
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/d75eb3b764094ae181e32a93dfe12c66
work_keys_str_mv	AT adolfoelizondosaltos applyingsocialnetworksinthemanagementofsustainabletouristdestinationsananalysisofspanishtouristdestinations AT davidfloresruiz applyingsocialnetworksinthemanagementofsustainabletouristdestinationsananalysisofspanishtouristdestinations AT mariadelaobarrosogonzalez applyingsocialnetworksinthemanagementofsustainabletouristdestinationsananalysisofspanishtouristdestinations
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Applying Social Networks in the Management of Sustainable Tourist Destinations: An Analysis of Spanish Tourist Destinations

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