AN INVESTIGATION ON DETERMINING THE BRAND PERSONALITY OF SAKARYA UNIVERSITY
Today, when there is intense competition, the same quality products for consumers is needed to distinguish between brands. Brands, the consumer the impression they left on them are defined on the interaction and relationships. Therefore, companies are making a great effort to build strong brands. Mo...
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| Main Authors: | , , |
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| Format: | article |
| Language: | DE EN FR TR |
| Published: |
Fırat University
2019
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| Subjects: | |
| Online Access: | https://doaj.org/article/d7ab0c725d1246a58f5ad7c4d5411ba1 |
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