Regional economy development using event marketing tools and tender procedures
The article discusses the territorial marketing role in managing their economic development, examines foreign and Russian experience in the event marketing use in the territory brand formation. The practice of holding gastronomic festivals as event marketing is studied. The authors developed reco...
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | EN RU |
| Publicado: |
Omsk State Technical University, Federal State Budgetary Educational Institution of Higher Education
2021
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/d7febc5105e54659831bc5bfa7b7be31 |
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| Sumario: | The article discusses the territorial marketing role in managing their economic
development, examines foreign and Russian experience in the event marketing use
in the territory brand formation. The practice of holding gastronomic festivals as
event marketing is studied. The authors developed recommendations to improve the
procedures for preparing and conducting for territory marketing events including
the preparation of technical specifications and a contract budget for participation
in tenders for the purchase of holding event services. |
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