Regional economy development using event marketing tools and tender procedures

The article discusses the territorial marketing role in managing their economic development, examines foreign and Russian experience in the event marketing use in the territory brand formation. The practice of holding gastronomic festivals as event marketing is studied. The authors developed reco...

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Autores principales:	E. A. Ivanova, V. A. Shlein
Formato:	article
Lenguaje:	EN RU
Publicado:	Omsk State Technical University, Federal State Budgetary Educational Institution of Higher Education 2021
Materias:	regional economy territory branding event marketing tender procedures History (General) and history of Europe D Economics as a science HB71-74 Newspapers AN
Acceso en línea:	https://doaj.org/article/d7febc5105e54659831bc5bfa7b7be31
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spelling	oai:doaj.org-article:d7febc5105e54659831bc5bfa7b7be312021-11-26T10:03:04ZRegional economy development using event marketing tools and tender procedures10.25206/2542-0488-2021-6-4-163-1692542-04882541-7983https://doaj.org/article/d7febc5105e54659831bc5bfa7b7be312021-12-01T00:00:00Zhttps://www.omgtu.ru/general_information/media_omgtu/journal_of_omsk_research_journal/files/arhiv/2021/%D0%A2.%206,%20%E2%84%96%204%20(%D0%9E%D0%98%D0%A1)/163-169%20%D0%98%D0%B2%D0%B0%D0%BD%D0%BE%D0%B2%D0%B0%20%D0%95.%20%D0%90.,%20%D0%A8%D0%BB%D0%B5%D0%B8%D0%BD%20%D0%92.%20%D0%90..pdfhttps://doaj.org/toc/2542-0488https://doaj.org/toc/2541-7983The article discusses the territorial marketing role in managing their economic development, examines foreign and Russian experience in the event marketing use in the territory brand formation. The practice of holding gastronomic festivals as event marketing is studied. The authors developed recommendations to improve the procedures for preparing and conducting for territory marketing events including the preparation of technical specifications and a contract budget for participation in tenders for the purchase of holding event services.E. A. IvanovaV. A. ShleinOmsk State Technical University, Federal State Budgetary Educational Institution of Higher Educationarticleregional economyterritory brandingevent marketingtender proceduresHistory (General) and history of EuropeDEconomics as a scienceHB71-74NewspapersANENRUОмский научный вестник: Серия "Общество. История. Современность", Vol 6, Iss 4, Pp 163-169 (2021)
institution	DOAJ
collection	DOAJ
language	EN RU
topic	regional economy territory branding event marketing tender procedures History (General) and history of Europe D Economics as a science HB71-74 Newspapers AN
spellingShingle	regional economy territory branding event marketing tender procedures History (General) and history of Europe D Economics as a science HB71-74 Newspapers AN E. A. Ivanova V. A. Shlein Regional economy development using event marketing tools and tender procedures
description	The article discusses the territorial marketing role in managing their economic development, examines foreign and Russian experience in the event marketing use in the territory brand formation. The practice of holding gastronomic festivals as event marketing is studied. The authors developed recommendations to improve the procedures for preparing and conducting for territory marketing events including the preparation of technical specifications and a contract budget for participation in tenders for the purchase of holding event services.
format	article
author	E. A. Ivanova V. A. Shlein
author_facet	E. A. Ivanova V. A. Shlein
author_sort	E. A. Ivanova
title	Regional economy development using event marketing tools and tender procedures
title_short	Regional economy development using event marketing tools and tender procedures
title_full	Regional economy development using event marketing tools and tender procedures
title_fullStr	Regional economy development using event marketing tools and tender procedures
title_full_unstemmed	Regional economy development using event marketing tools and tender procedures
title_sort	regional economy development using event marketing tools and tender procedures
publisher	Omsk State Technical University, Federal State Budgetary Educational Institution of Higher Education
publishDate	2021
url	https://doaj.org/article/d7febc5105e54659831bc5bfa7b7be31
work_keys_str_mv	AT eaivanova regionaleconomydevelopmentusingeventmarketingtoolsandtenderprocedures AT vashlein regionaleconomydevelopmentusingeventmarketingtoolsandtenderprocedures
_version_	1718409687018242048

Regional economy development using event marketing tools and tender procedures

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