Regional economy development using event marketing tools and tender procedures
The article discusses the territorial marketing role in managing their economic development, examines foreign and Russian experience in the event marketing use in the territory brand formation. The practice of holding gastronomic festivals as event marketing is studied. The authors developed reco...
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | EN RU |
| Publicado: |
Omsk State Technical University, Federal State Budgetary Educational Institution of Higher Education
2021
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/d7febc5105e54659831bc5bfa7b7be31 |
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