Customer willingness to participate in value co-creation: The moderating effect of social ties (empirical study of automobile customers in Ghana)

Value co-creation as a social process involves the interactions and dialogues between stakeholders. As such, the social ties that stakeholders develop have the propensity to influence their level of interaction in a co-creation activity. In this study, we examine the effect of social ties on consume...

Descripción completa

Guardado en:
Detalles Bibliográficos
Autores principales: Christian Narh Opata, Wen Xiao, Angela Abena Nusenu, Stephen Tetteh, Emmanuel Sackitey Opata
Formato: article
Lenguaje:EN
Publicado: Taylor & Francis Group 2019
Materias:
Acceso en línea:https://doaj.org/article/d85643ebec7e45f7a2c9cdc31cedb734
Etiquetas: Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!

Ejemplares similares