The mere exposure effect in the domain of haptics.

<h4>Background</h4>Zajonc showed that the attitude towards stimuli that one had been previously exposed to is more positive than towards novel stimuli. This mere exposure effect (MEE) has been tested extensively using various visual stimuli. Research on the MEE is sparse, however, for ot...

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Autores principales: Martina Jakesch, Claus-Christian Carbon
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Publicado: Public Library of Science (PLoS) 2012
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Acceso en línea:https://doaj.org/article/d88b583dce454db7a72a5d6450c5c3aa
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spelling oai:doaj.org-article:d88b583dce454db7a72a5d6450c5c3aa2021-11-18T07:28:39ZThe mere exposure effect in the domain of haptics.1932-620310.1371/journal.pone.0031215https://doaj.org/article/d88b583dce454db7a72a5d6450c5c3aa2012-01-01T00:00:00Zhttps://www.ncbi.nlm.nih.gov/pmc/articles/pmid/22347451/?tool=EBIhttps://doaj.org/toc/1932-6203<h4>Background</h4>Zajonc showed that the attitude towards stimuli that one had been previously exposed to is more positive than towards novel stimuli. This mere exposure effect (MEE) has been tested extensively using various visual stimuli. Research on the MEE is sparse, however, for other sensory modalities.<h4>Methodology/principal findings</h4>We used objects of two material categories (stone and wood) and two complexity levels (simple and complex) to test the influence of exposure frequency (F0 = novel stimuli, F2 = stimuli exposed twice, F10 = stimuli exposed ten times) under two sensory modalities (haptics only and haptics & vision). Effects of exposure frequency were found for high complex stimuli with significantly increasing liking from F0 to F2 and F10, but only for the stone category. Analysis of "Need for Touch" data showed the MEE in participants with high need for touch, which suggests different sensitivity or saturation levels of MEE.<h4>Conclusions/significance</h4>This different sensitivity or saturation levels might also reflect the effects of expertise on the haptic evaluation of objects. It seems that haptic and cross-modal MEEs are influenced by factors similar to those in the visual domain indicating a common cognitive basis.Martina JakeschClaus-Christian CarbonPublic Library of Science (PLoS)articleMedicineRScienceQENPLoS ONE, Vol 7, Iss 2, p e31215 (2012)
institution DOAJ
collection DOAJ
language EN
topic Medicine
R
Science
Q
spellingShingle Medicine
R
Science
Q
Martina Jakesch
Claus-Christian Carbon
The mere exposure effect in the domain of haptics.
description <h4>Background</h4>Zajonc showed that the attitude towards stimuli that one had been previously exposed to is more positive than towards novel stimuli. This mere exposure effect (MEE) has been tested extensively using various visual stimuli. Research on the MEE is sparse, however, for other sensory modalities.<h4>Methodology/principal findings</h4>We used objects of two material categories (stone and wood) and two complexity levels (simple and complex) to test the influence of exposure frequency (F0 = novel stimuli, F2 = stimuli exposed twice, F10 = stimuli exposed ten times) under two sensory modalities (haptics only and haptics & vision). Effects of exposure frequency were found for high complex stimuli with significantly increasing liking from F0 to F2 and F10, but only for the stone category. Analysis of "Need for Touch" data showed the MEE in participants with high need for touch, which suggests different sensitivity or saturation levels of MEE.<h4>Conclusions/significance</h4>This different sensitivity or saturation levels might also reflect the effects of expertise on the haptic evaluation of objects. It seems that haptic and cross-modal MEEs are influenced by factors similar to those in the visual domain indicating a common cognitive basis.
format article
author Martina Jakesch
Claus-Christian Carbon
author_facet Martina Jakesch
Claus-Christian Carbon
author_sort Martina Jakesch
title The mere exposure effect in the domain of haptics.
title_short The mere exposure effect in the domain of haptics.
title_full The mere exposure effect in the domain of haptics.
title_fullStr The mere exposure effect in the domain of haptics.
title_full_unstemmed The mere exposure effect in the domain of haptics.
title_sort mere exposure effect in the domain of haptics.
publisher Public Library of Science (PLoS)
publishDate 2012
url https://doaj.org/article/d88b583dce454db7a72a5d6450c5c3aa
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