Habituation effect in social networks as a potential factor silently crushing influence maximisation efforts
Abstract Information spreading processes are a key phenomenon observed within real and digital social networks. Network members are often under pressure from incoming information with different sources, such as informative campaigns for increasing awareness, viral marketing, rumours, fake news, or t...
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| Formato: | article |
| Lenguaje: | EN |
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Nature Portfolio
2021
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| Acceso en línea: | https://doaj.org/article/d88ed46a4c1e49e3bdd0a9f140f98779 |
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