Social Exclusion and Impulsive Buying among Chinese College Students: The Mediating Role of Self-Esteem and the Moderating Role of Risk Preference

With the development of science and technology, buying has become much easier. At the same time, however, impulsive buying has many negative consequences for college students, such as dissatisfaction and debt; the causes of impulsive buying should, therefore, be explored urgently. There are numerous...

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Autores principales: Haocheng Luo, Jiarong Chen, Shengnan Li, Yangang Nie, Guodong Wang
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Publicado: MDPI AG 2021
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Acceso en línea:https://doaj.org/article/d8b838e20266448aa38dd563df0a15d0
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spelling oai:doaj.org-article:d8b838e20266448aa38dd563df0a15d02021-11-11T16:11:01ZSocial Exclusion and Impulsive Buying among Chinese College Students: The Mediating Role of Self-Esteem and the Moderating Role of Risk Preference10.3390/ijerph1821110271660-46011661-7827https://doaj.org/article/d8b838e20266448aa38dd563df0a15d02021-10-01T00:00:00Zhttps://www.mdpi.com/1660-4601/18/21/11027https://doaj.org/toc/1661-7827https://doaj.org/toc/1660-4601With the development of science and technology, buying has become much easier. At the same time, however, impulsive buying has many negative consequences for college students, such as dissatisfaction and debt; the causes of impulsive buying should, therefore, be explored urgently. There are numerous empirical studies indicating that social exclusion may be a potential factor of impulsive buying, and the underlying mechanisms of this association remain unclear. In this study, we used the Social Exclusion Scale, Self-Esteem Scale, Risk Preference Scale, and Impulsive Buying Scale, as well as a cross-sectional design to investigate the roles of self-esteem and risk preference in the relationship between social exclusion and impulsive buying among 768 college students (387 were female, <i>M<sub>age</sub></i> = 20.25 years). The results were as follows: (1) when controlling for gender, age, family monthly income, and monthly living expenses, social exclusion significantly and positively predicted impulsive buying; (2) self-esteem played a mediating role between social exclusion and impulsive buying; (3) risk preference moderated the relationship between the second half of the mediating path and the direct path. These results reveal the mechanism underlying impulsive buying in college students, that is, social exclusion will predict the decrease in college students’ self-esteem, and low self-esteem will further predict college students’ impulsive buying, which is a way for them to gain a sense of self-worth. Relatively low risk preference can well alleviate the negative impact of social exclusion and low self-esteem on impulsive buying. What is more, these results have implications for impulsive buying interventions and preventions. Schools should aim to create a good peer atmosphere by implementing certain rules that help to reduce social exclusion, and parents and education departments should cultivate students’ risk awareness to avoid risk behaviors in college students, such as impulsive buying behavior. This study fills the research gap regarding college students’ impulsive buying and explores its internal psychological mechanism.Haocheng LuoJiarong ChenShengnan LiYangang NieGuodong WangMDPI AGarticlesocial exclusionself-esteemimpulsive buyingrisk preferencecollege studentMedicineRENInternational Journal of Environmental Research and Public Health, Vol 18, Iss 11027, p 11027 (2021)
institution DOAJ
collection DOAJ
language EN
topic social exclusion
self-esteem
impulsive buying
risk preference
college student
Medicine
R
spellingShingle social exclusion
self-esteem
impulsive buying
risk preference
college student
Medicine
R
Haocheng Luo
Jiarong Chen
Shengnan Li
Yangang Nie
Guodong Wang
Social Exclusion and Impulsive Buying among Chinese College Students: The Mediating Role of Self-Esteem and the Moderating Role of Risk Preference
description With the development of science and technology, buying has become much easier. At the same time, however, impulsive buying has many negative consequences for college students, such as dissatisfaction and debt; the causes of impulsive buying should, therefore, be explored urgently. There are numerous empirical studies indicating that social exclusion may be a potential factor of impulsive buying, and the underlying mechanisms of this association remain unclear. In this study, we used the Social Exclusion Scale, Self-Esteem Scale, Risk Preference Scale, and Impulsive Buying Scale, as well as a cross-sectional design to investigate the roles of self-esteem and risk preference in the relationship between social exclusion and impulsive buying among 768 college students (387 were female, <i>M<sub>age</sub></i> = 20.25 years). The results were as follows: (1) when controlling for gender, age, family monthly income, and monthly living expenses, social exclusion significantly and positively predicted impulsive buying; (2) self-esteem played a mediating role between social exclusion and impulsive buying; (3) risk preference moderated the relationship between the second half of the mediating path and the direct path. These results reveal the mechanism underlying impulsive buying in college students, that is, social exclusion will predict the decrease in college students’ self-esteem, and low self-esteem will further predict college students’ impulsive buying, which is a way for them to gain a sense of self-worth. Relatively low risk preference can well alleviate the negative impact of social exclusion and low self-esteem on impulsive buying. What is more, these results have implications for impulsive buying interventions and preventions. Schools should aim to create a good peer atmosphere by implementing certain rules that help to reduce social exclusion, and parents and education departments should cultivate students’ risk awareness to avoid risk behaviors in college students, such as impulsive buying behavior. This study fills the research gap regarding college students’ impulsive buying and explores its internal psychological mechanism.
format article
author Haocheng Luo
Jiarong Chen
Shengnan Li
Yangang Nie
Guodong Wang
author_facet Haocheng Luo
Jiarong Chen
Shengnan Li
Yangang Nie
Guodong Wang
author_sort Haocheng Luo
title Social Exclusion and Impulsive Buying among Chinese College Students: The Mediating Role of Self-Esteem and the Moderating Role of Risk Preference
title_short Social Exclusion and Impulsive Buying among Chinese College Students: The Mediating Role of Self-Esteem and the Moderating Role of Risk Preference
title_full Social Exclusion and Impulsive Buying among Chinese College Students: The Mediating Role of Self-Esteem and the Moderating Role of Risk Preference
title_fullStr Social Exclusion and Impulsive Buying among Chinese College Students: The Mediating Role of Self-Esteem and the Moderating Role of Risk Preference
title_full_unstemmed Social Exclusion and Impulsive Buying among Chinese College Students: The Mediating Role of Self-Esteem and the Moderating Role of Risk Preference
title_sort social exclusion and impulsive buying among chinese college students: the mediating role of self-esteem and the moderating role of risk preference
publisher MDPI AG
publishDate 2021
url https://doaj.org/article/d8b838e20266448aa38dd563df0a15d0
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