THE MODERN MANAGEMENT THEORY OF BUSINESS SUSTAINABILITY
Business sustainability is a concept of resource-based theory of the firm. This theory explores the structure of its assets, its key capabilities, sustainable competitive advantage, differentiation and profitability. Due to differentiation there exists value-based management as an integrated accrued...
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| Format: | article |
| Langue: | RU |
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Real Economics Publishing House
2014
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| Accès en ligne: | https://doaj.org/article/d8e194e1b2154b6e98cf70581ca38cf3 |
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| Résumé: | Business sustainability is a concept of resource-based theory of the firm. This theory explores the structure of its assets, its key capabilities, sustainable competitive advantage, differentiation and profitability. Due to differentiation there exists value-based management as an integrated accrued consumer solution, as an effective proposition of post-industrial value by a sustainable firm. The new pull-economy of a sustainable business gradually supplements and displaces push- microeconomy. Consumer is in the center of sustainable business organization, and customer relationship management is an important part of effective anti-crisis business strategy. |
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