THE MODERN MANAGEMENT THEORY OF BUSINESS SUSTAINABILITY

Business sustainability is a concept of resource-based theory of the firm. This theory explores the structure of its assets, its key capabilities, sustainable competitive advantage, differentiation and profitability. Due to differentiation there exists value-based management as an integrated accrued...

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Autor principal: S. Y. Kuznetsov
Formato: article
Lenguaje:RU
Publicado: Real Economics Publishing House 2014
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Acceso en línea:https://doaj.org/article/d8e194e1b2154b6e98cf70581ca38cf3
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spelling oai:doaj.org-article:d8e194e1b2154b6e98cf70581ca38cf32021-11-19T10:41:57ZTHE MODERN MANAGEMENT THEORY OF BUSINESS SUSTAINABILITY2618-947X2618-998410.17747/2078-8886-2011-6-62-67https://doaj.org/article/d8e194e1b2154b6e98cf70581ca38cf32014-11-01T00:00:00Zhttps://www.jsdrm.ru/jour/article/view/281https://doaj.org/toc/2618-947Xhttps://doaj.org/toc/2618-9984Business sustainability is a concept of resource-based theory of the firm. This theory explores the structure of its assets, its key capabilities, sustainable competitive advantage, differentiation and profitability. Due to differentiation there exists value-based management as an integrated accrued consumer solution, as an effective proposition of post-industrial value by a sustainable firm. The new pull-economy of a sustainable business gradually supplements and displaces push- microeconomy. Consumer is in the center of sustainable business organization, and customer relationship management is an important part of effective anti-crisis business strategy.S. Y. KuznetsovReal Economics Publishing House articlemost important stakeholderscustomer-oriented companyconsumer loyaltypull economyconsumersresource-based theory of the firmsustainable competitive advantageRisk in industry. Risk managementHD61RU Strategičeskie Rešeniâ i Risk-Menedžment, Vol 0, Iss 6, Pp 62-67 (2014)
institution DOAJ
collection DOAJ
language RU
topic most important stakeholders
customer-oriented company
consumer loyalty
pull economy
consumers
resource-based theory of the firm
sustainable competitive advantage
Risk in industry. Risk management
HD61
spellingShingle most important stakeholders
customer-oriented company
consumer loyalty
pull economy
consumers
resource-based theory of the firm
sustainable competitive advantage
Risk in industry. Risk management
HD61
S. Y. Kuznetsov
THE MODERN MANAGEMENT THEORY OF BUSINESS SUSTAINABILITY
description Business sustainability is a concept of resource-based theory of the firm. This theory explores the structure of its assets, its key capabilities, sustainable competitive advantage, differentiation and profitability. Due to differentiation there exists value-based management as an integrated accrued consumer solution, as an effective proposition of post-industrial value by a sustainable firm. The new pull-economy of a sustainable business gradually supplements and displaces push- microeconomy. Consumer is in the center of sustainable business organization, and customer relationship management is an important part of effective anti-crisis business strategy.
format article
author S. Y. Kuznetsov
author_facet S. Y. Kuznetsov
author_sort S. Y. Kuznetsov
title THE MODERN MANAGEMENT THEORY OF BUSINESS SUSTAINABILITY
title_short THE MODERN MANAGEMENT THEORY OF BUSINESS SUSTAINABILITY
title_full THE MODERN MANAGEMENT THEORY OF BUSINESS SUSTAINABILITY
title_fullStr THE MODERN MANAGEMENT THEORY OF BUSINESS SUSTAINABILITY
title_full_unstemmed THE MODERN MANAGEMENT THEORY OF BUSINESS SUSTAINABILITY
title_sort modern management theory of business sustainability
publisher Real Economics Publishing House
publishDate 2014
url https://doaj.org/article/d8e194e1b2154b6e98cf70581ca38cf3
work_keys_str_mv AT sykuznetsov themodernmanagementtheoryofbusinesssustainability
AT sykuznetsov modernmanagementtheoryofbusinesssustainability
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