Effects of memorable tourism experience on tourist’s satisfaction and revisiting

In the context of cittaslow (slow city), this research attempts to examine the effects of memorable tourism experience (MTE) on tourist satisfaction and revisiting intention. The research used a structured questionnaire and collected 605 valid responses from tourists that visited Sanyi Cittaslow. An...

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Autores principales:	Yu Fen Tsai, Yu Chih Lin, Yaw Hwa Liou
Formato:	article
Lenguaje:	EN
Publicado:	Ümit Hacıoğlu 2021
Materias:	memorable tourism experience cittaslow slow city satisfaction revisiting Social Sciences H
Acceso en línea:	https://doaj.org/article/d914ea6b8dc1414883b97a619658f2b9
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id	oai:doaj.org-article:d914ea6b8dc1414883b97a619658f2b9
record_format	dspace
spelling	oai:doaj.org-article:d914ea6b8dc1414883b97a619658f2b92021-11-07T08:04:31ZEffects of memorable tourism experience on tourist’s satisfaction and revisiting2147-447810.20525/ijrbs.v10i7.1446https://doaj.org/article/d914ea6b8dc1414883b97a619658f2b92021-11-01T00:00:00Zhttps://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/1446https://doaj.org/toc/2147-4478In the context of cittaslow (slow city), this research attempts to examine the effects of memorable tourism experience (MTE) on tourist satisfaction and revisiting intention. The research used a structured questionnaire and collected 605 valid responses from tourists that visited Sanyi Cittaslow. Analyses of the measurement model and structural model by AMOS 22.0 were used to find the associations between each MTE dimension and satisfaction, and revisit intention. Test results revealed that all MTE dimensions are predictors of tourist satisfaction, among which knowledge and involvement are the strongest predictors; satisfaction is the strongest predictor for revisiting and is the mediator for the associations of most MTE dimensions and revisiting. Since the cittaslow movement was closely related to sustainable tourism, research finding from this research provide a good reference with evidence for the promotion of cittaslow through MTE creation.Yu Fen TsaiYu Chih LinYaw Hwa LiouÜmit Hacıoğluarticlememorable tourism experiencecittaslowslow citysatisfactionrevisitingSocial SciencesHENInternational Journal of Research In Business and Social Science, Vol 10, Iss 7, Pp 297-309 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	memorable tourism experience cittaslow slow city satisfaction revisiting Social Sciences H
spellingShingle	memorable tourism experience cittaslow slow city satisfaction revisiting Social Sciences H Yu Fen Tsai Yu Chih Lin Yaw Hwa Liou Effects of memorable tourism experience on tourist’s satisfaction and revisiting
description	In the context of cittaslow (slow city), this research attempts to examine the effects of memorable tourism experience (MTE) on tourist satisfaction and revisiting intention. The research used a structured questionnaire and collected 605 valid responses from tourists that visited Sanyi Cittaslow. Analyses of the measurement model and structural model by AMOS 22.0 were used to find the associations between each MTE dimension and satisfaction, and revisit intention. Test results revealed that all MTE dimensions are predictors of tourist satisfaction, among which knowledge and involvement are the strongest predictors; satisfaction is the strongest predictor for revisiting and is the mediator for the associations of most MTE dimensions and revisiting. Since the cittaslow movement was closely related to sustainable tourism, research finding from this research provide a good reference with evidence for the promotion of cittaslow through MTE creation.
format	article
author	Yu Fen Tsai Yu Chih Lin Yaw Hwa Liou
author_facet	Yu Fen Tsai Yu Chih Lin Yaw Hwa Liou
author_sort	Yu Fen Tsai
title	Effects of memorable tourism experience on tourist’s satisfaction and revisiting
title_short	Effects of memorable tourism experience on tourist’s satisfaction and revisiting
title_full	Effects of memorable tourism experience on tourist’s satisfaction and revisiting
title_fullStr	Effects of memorable tourism experience on tourist’s satisfaction and revisiting
title_full_unstemmed	Effects of memorable tourism experience on tourist’s satisfaction and revisiting
title_sort	effects of memorable tourism experience on tourist’s satisfaction and revisiting
publisher	Ümit Hacıoğlu
publishDate	2021
url	https://doaj.org/article/d914ea6b8dc1414883b97a619658f2b9
work_keys_str_mv	AT yufentsai effectsofmemorabletourismexperienceontouristssatisfactionandrevisiting AT yuchihlin effectsofmemorabletourismexperienceontouristssatisfactionandrevisiting AT yawhwaliou effectsofmemorabletourismexperienceontouristssatisfactionandrevisiting
_version_	1718443579293040640

Effects of memorable tourism experience on tourist’s satisfaction and revisiting

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