VALUE AND PRICE: ECONOMIC AND ETHICAL ASPECTS OF MODERN PHARMACEUTICAL BUSINESS (RETAIL SEGMENT)

Transition of Medicine and Pharmacy to commercialization, optimization of medical institutions, and increasing demands for profitability in the Pharmacy business, the privatization process and power redistribution – 2015, to the full extent affecting the data sphere, leads to a revision of many trad...

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Autor principal: Natalia Vladimirovna Kuzina
Formato: article
Lenguaje:EN
RU
Publicado: Science and Innovation Center Publishing House 2016
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Law
K
H
Acceso en línea:https://doaj.org/article/d9731d07e1f942438b3d2c0296e6b1a2
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spelling oai:doaj.org-article:d9731d07e1f942438b3d2c0296e6b1a22021-12-02T15:50:15ZVALUE AND PRICE: ECONOMIC AND ETHICAL ASPECTS OF MODERN PHARMACEUTICAL BUSINESS (RETAIL SEGMENT)2070-756810.12731/2070-7568-2016-2-202-225https://doaj.org/article/d9731d07e1f942438b3d2c0296e6b1a22016-04-01T00:00:00Zhttp://journal-s.org/index.php/nk/article/view/8870https://doaj.org/toc/2070-7568Transition of Medicine and Pharmacy to commercialization, optimization of medical institutions, and increasing demands for profitability in the Pharmacy business, the privatization process and power redistribution – 2015, to the full extent affecting the data sphere, leads to a revision of many traditional values and demands: criteria of economic efficiency, productivity, sales technology, corporate ethics and visitor service standards. Based on more than seven years of practice in the segment of medical and pharmaceutical services the present paper defines the given issues, suggests their solution in compliance with all ethical and psychological requirements for the (pursuit) implementation of the mentioned type of activity. Purpose (object) – identification of main issues of colliding requirements` area of economic efficiency of pharmacy segment (state pharmacy) in general and working practice of the personnel in particular with ethical criteria, relevant to the profession. We used the methods of observation and generalization, survey and interviews (patients, pharmacy staff), psychodiagnostics. Result of study: development of recommendations on recruitment, labor, sales techniques and ethics of communication with patients (pharmaceutical deontology). Results obtained are recommended for use in modern business – pharmacy segment, in state public pharmaceutical institutions, focused on sales.Natalia Vladimirovna KuzinaScience and Innovation Center Publishing Housearticleаптечный бизнестехники активных продажкомплексные продажиэтический кодекс фармацевтанормирование трудапрофессиональный отборпсиходиагностикаLawKSocial SciencesHENRUНаука Красноярья, Vol 0, Iss 2, Pp 202-225 (2016)
institution DOAJ
collection DOAJ
language EN
RU
topic аптечный бизнес
техники активных продаж
комплексные продажи
этический кодекс фармацевта
нормирование труда
профессиональный отбор
психодиагностика
Law
K
Social Sciences
H
spellingShingle аптечный бизнес
техники активных продаж
комплексные продажи
этический кодекс фармацевта
нормирование труда
профессиональный отбор
психодиагностика
Law
K
Social Sciences
H
Natalia Vladimirovna Kuzina
VALUE AND PRICE: ECONOMIC AND ETHICAL ASPECTS OF MODERN PHARMACEUTICAL BUSINESS (RETAIL SEGMENT)
description Transition of Medicine and Pharmacy to commercialization, optimization of medical institutions, and increasing demands for profitability in the Pharmacy business, the privatization process and power redistribution – 2015, to the full extent affecting the data sphere, leads to a revision of many traditional values and demands: criteria of economic efficiency, productivity, sales technology, corporate ethics and visitor service standards. Based on more than seven years of practice in the segment of medical and pharmaceutical services the present paper defines the given issues, suggests their solution in compliance with all ethical and psychological requirements for the (pursuit) implementation of the mentioned type of activity. Purpose (object) – identification of main issues of colliding requirements` area of economic efficiency of pharmacy segment (state pharmacy) in general and working practice of the personnel in particular with ethical criteria, relevant to the profession. We used the methods of observation and generalization, survey and interviews (patients, pharmacy staff), psychodiagnostics. Result of study: development of recommendations on recruitment, labor, sales techniques and ethics of communication with patients (pharmaceutical deontology). Results obtained are recommended for use in modern business – pharmacy segment, in state public pharmaceutical institutions, focused on sales.
format article
author Natalia Vladimirovna Kuzina
author_facet Natalia Vladimirovna Kuzina
author_sort Natalia Vladimirovna Kuzina
title VALUE AND PRICE: ECONOMIC AND ETHICAL ASPECTS OF MODERN PHARMACEUTICAL BUSINESS (RETAIL SEGMENT)
title_short VALUE AND PRICE: ECONOMIC AND ETHICAL ASPECTS OF MODERN PHARMACEUTICAL BUSINESS (RETAIL SEGMENT)
title_full VALUE AND PRICE: ECONOMIC AND ETHICAL ASPECTS OF MODERN PHARMACEUTICAL BUSINESS (RETAIL SEGMENT)
title_fullStr VALUE AND PRICE: ECONOMIC AND ETHICAL ASPECTS OF MODERN PHARMACEUTICAL BUSINESS (RETAIL SEGMENT)
title_full_unstemmed VALUE AND PRICE: ECONOMIC AND ETHICAL ASPECTS OF MODERN PHARMACEUTICAL BUSINESS (RETAIL SEGMENT)
title_sort value and price: economic and ethical aspects of modern pharmaceutical business (retail segment)
publisher Science and Innovation Center Publishing House
publishDate 2016
url https://doaj.org/article/d9731d07e1f942438b3d2c0296e6b1a2
work_keys_str_mv AT nataliavladimirovnakuzina valueandpriceeconomicandethicalaspectsofmodernpharmaceuticalbusinessretailsegment
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