Technologies of Brand Development and Positioning

Market economy develops very fast in current conditions, which fosters the growth in the number of goods and services of one product group. It helps avoid monopoly, but at the same time it makes customer choice more difficult as they get lost in the vast number of similar offers. This problem can be...

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Auteur principal: S. B. Baurina
Format: article
Langue:RU
Publié: Plekhanov Russian University of Economics 2021
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Accès en ligne:https://doaj.org/article/d9a2270955934a1291aa7e47b6e80fc6
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