You reap what you sow: The role of Karma in Green purchase

In line with the growing popularity of the green economy in recent years, green marketing is also gaining more prominence in the academic world. One interesting research direction in this area is the role of religion in the consumption of green products. This is the first study that investigates the...

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Autores principales: Chairy Chairy, Jhanghiz Syahrivar
Formato: article
Lenguaje:EN
Publicado: Taylor & Francis Group 2020
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Acceso en línea:https://doaj.org/article/d9b70e02a93a41ca9140af491c388aae
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